This year’s Shining Stars Under 40 award winners include:

  • Sheila Beck, AirOne Heating & Air Conditioning
  • Cassidy Berenato, Texas Aviation Partners
  • Jessica James, Texas State University-School of Journalism & Mass Communications
  • Mike Kamerlander, Hays Caldwell Economic Development Partnership
  • Katy Scruton, 3Z Realty and 3Z Property Management
  • Thaddeus Watkins, Edward Jones

The “SSU40” awards recognize and celebrate the accomplishments of young leaders. These award winners have not only achieved significant success in their fields but have demonstrated a deep commitment to improving the San Marcos community.

This year’s award winners were asked to share about their mentors and advice to other young professionals. Read more about each award recipient below!


Sheila Beck, AirOne Heating & Air Conditioning

Tell us about a mentor who inspired/inspires you in your career. 
A couple of key people have been inspirational. Michelle Mehrens, owner of River’s Wanted Photography, was at our ribbon cutting 10 years ago and I was inspired to become a Chamber Ambassador after meeting her. She is known as an active part of our community and has offered support over the past 10 years. Allison and John Hardy, owners of Divided Sky Roofing & Solar, have inspired us to take a more active role with local non-profit organizations in our community.

What is a favorite leadership quote of yours?
“When life seems hard, the courageous do not lie down and accept defeat; instead, they are all the more determined to struggle for a better future.” – Queen Elizabeth II


Cassidy Berenato, Texas Aviation Partners

Tell us about a mentor who inspired/inspires you in your career.
Jim Wimberly has been my mentor for over 15 years and has single-handedly shaped my career. Jim doesn’t just know everything about aviation — he is an expert on leadership. I was fresh out of college when I started working with him and I don’t take for granted the lessons he’s taught me on how to build relationships, create a company culture that balances work and home life, and how to slow down and think through problems. Most importantly, he makes coming to work fun!

What is a favorite leadership quote of yours?
“You’re going to be criticized no matter what, so why don’t you just do the right thing?” – Unknown

What advice would you give another young professional starting out in your field?
Don’t be afraid to ask questions or say “I don’t know, but I can find out”! Airport Management requires a person to know a little bit about a lot of things. You’re basically running a small city within a city…except with more federal regulations. A single day can include troubleshooting runway lights, negotiating a lease, overseeing a construction project, and interfacing with the FAA on a potential airspace obstruction in the next town over! Building relationships with trusted experts in a wide range of fields is imperative.


Jessica James, Texas State University

Tell us about a mentor who inspired/inspires you in your career.
I moved to Texas in 2013 with a carload of my most basic possessions and not a friend or family member within 1,300 miles. At the time, I was a graduate assistant at Texas State in the School of Journalism and Mass Communication. I was a young instructor with no idea how to teach or handle myself in a classroom. I met Texas State journalism professor Kym Fox, who is now my colleague, after being assigned a graduate assistantship under her supervision. Over the years, Kym became integral in my success, providing opportunities for career development and support that broadened my employability at the university. She became a mentor, a mother figure and a role model who I now call a friend. Kym even helped me through a tough time in the winter of 2022. Her empathy and understanding allowed me to come back to the university with a clear conscious and a renewed sense of self. She’s a nurturer and a shining example of what a compassionate leader should be. While she might not be aware of her gifts, she unconsciously groomed me into the leader I am today. I hold her in my highest, most loving regards. I owe a great deal of my success to Kym Fox and the School of Journalism and Mass Communication.

What is a favorite leadership quote of yours?
“This is the real secret of life – To be completely engaged with what you are doing in the here and now. And instead of calling it work; realize it is play.” – Alan Watts – philosophical entertainer  

What advice would you give another young professional starting out in your field?
Being the best isn’t as important as being reliable. News changes every day, and with that consideration, reporters who thrive in this profession know how to complete what they set out to accomplish –– and do it with purpose. In my opinion, journalism is a civil service, a selfless career where you combine collective elements of humanity with a keen eye and an eloquent prose to create a story that speaks to a higher calling. Your pen is a wand, a masterful tool that can create magic, instilling momentum into your community for meaningful change.  Find opportunities where you can infuse your journalism with community service through volunteering. Being a part of your own story will broaden your perspective, using your observations and awareness to craft a story that will become the first iteration of recorded history. Your agency lies within your stamina to keep going even when it feels useless, and ability to look past high salaries when those around call you crazy for being a journalist. It truly is one of the most rewarding professions a person can hold.


Mike Kamerlander, Hays Caldwell Economic Development Partnership

Tell us about a mentor who inspired/inspires you in your career.
I have been fortunate to have multiple mentors that have inspired my career both in economic development and leadership.  I could write quite a bit on each of them but having to choose just one, I must choose Adriana Cruz as the mentor who has had the biggest impact on my career. Adriana used to hold the position I currently have and while I worked for her, she showed me how to be an effective economic developer and tireless leader. During my 6 years at GSMP with her, I saw as she went after every project with the same zeal and competitiveness every day. She promoted the San Marcos region around the world with integrity and true belief in what she was selling: that this place is special. She read situations and did what she thought was in the best interest of regional economic development goals even if it wasn’t the most popular choice. While other mentors have imparted different lessons in leadership and patience, Adriana’s willingness to show what hard work and genuine beliefs can do for personal and organizational success has been, and continues to be, the most impactful lessons I have learned during my career as an economic developer.

What is a favorite leadership quote of yours?
“The measure of a leader is not the number of people who serve him, but the number of people he serves.” – John C. Maxwell

What advice would you give another young professional starting out in your field?
Leadership and learning are constant processes and go hand in hand.  Never think you are the smartest in the room and always be open to learning more. The best people in their respective fields are those that learn constantly by reading and listening to others. Be open to new ideas and new perspectives. Then draw on your own experiences and empower your team to reach new heights.


Katy Scruton, 3Z Realty and 3Z Property Management

Tell us about a mentor who inspired/inspires you in your career.
My parents are my greatest mentors and a constant source of inspiration. When I was six, they took a leap of faith, moving our family from England to the United States to start a business in the maritime industry after my father’s career in the British Merchant Navy. What began as a dream grew into a global company, ultimately selling to a major firm. Despite my father’s success, he always treated his employees with respect and empowered them as decision-makers, showing me that true success is built on both vision and integrity. My mother, with her kindness and encouragement, taught me that no dream is too big or idea too bold, shaping my belief that anything is possible with hard work and heart.

What is a favorite leadership quote of yours?
“Success is not the key to happiness, happiness is the key to success. If you love what you are doing, you will be successful.” Albert Schweitzer

What advice would you give another young professional starting out in your field?
My advice for young professionals entering this field is to believe in yourself. If you truly believe in your vision and work tirelessly for it—with faith and persistence—success will follow. Remember to take moments to breathe and recharge, and always treat others with respect, staying humble, honest, and kind. Education is key, so invest in learning and join organizations that foster growth. Surround yourself with people who challenge and inspire you, and don’t be afraid to take risks or ask questions. Be authentically yourself, and on those inevitable rainy days, show yourself kindness and patience. And don’t forget to enjoy the journey—have fun along the way! Lead with Love.


Thaddeus Watkins, Edward Jones

Tell us about a mentor who inspired/inspires you in your career.
Jerrold McMillian has been someone who has mentored me from the beginning of my career. When I was first starting out, he trusted me to service his clients as he prepared for retirement. During our training and time together, I could see how deeply he cared for every single one of his clients. In the beginning I was worried because he left big shoes to fill. I would call him almost every other day and he would always remind me that “I picked you for a reason.” Five years later I still call him from time to time to get advice or ask how he would’ve handled a situation. Jerrold will never understand how much his belief in me and the time we spent and continue to spend together has changed my life.

What is a favorite leadership quote of yours?
My top 2 quotes about leadership are “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” – John Quincy Adams and “None of us can do everything, but all of us can do something.” – Anonymous

What advice would you give another young professional starting out in your field?
The advice I would give to another young professional starting in my career is find a mentor. Success is a copycat business, do not waste time trying to reinvent the wheel. If there is someone you look up to and admire the way the run their business, see if they will be willing to meet with you regularly. Most successful people do not mind sharing their secrets, usually we are too nervous to ask, or we think they may be too busy.


Special thanks to 2024 SSU40 Sponsor, Frost Bank, for supporting Young Professionals in the greater San Marcos area!

October Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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MedPark Hearing Center

MedPark Hearing Center is dedicated to helping clients achieve better hearing health. They offer personalized assessments and a wide range of hearing solutions to improve quality of life for patients of all ages.

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Serene Serenity Massage Spa

Focused on relaxation and rejuvenation, Serene Serenity Massage Spa offers a tranquil space where clients can enjoy customized massages and holistic wellness services.

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UpRoot Cocktail Bar

Bringing a fresh approach to the San Marcos nightlife, UpRoot Cocktail Bar combines innovative cocktails with a warm, welcoming ambiance. Their carefully crafted drinks make it a perfect spot for both intimate gatherings and nights out with friends.

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Valentino’s Pizza

A beloved spot for pizza lovers, Valentino’s Pizza offers classic pies with a twist, using fresh ingredients and original recipes. It’s a go-to for locals looking for quality pizza in a cozy, laid-back atmosphere.

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Austin Skin

Known for high-quality dermatology care, Austin Skin provides a variety of skincare services, from cosmetic treatments to medical dermatology. Their expert staff focuses on providing tailored solutions for healthy, beautiful skin.

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Benjamin Franklin Plumbing of San Marcos

With a reputation for reliability and top-notch service, Benjamin Franklin Plumbing is a welcome addition to the San Marcos community. They’re ready to tackle any plumbing needs, with a commitment to quality work and customer satisfaction.

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3 Kings Barber

Offering more than just a haircut, 3 Kings Barber is a stylish and community-focused barbershop where clients can unwind and leave looking their best – with skilled barbers and a welcoming atmosphere.

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The San Market

The San Market is a unique destination featuring locally crafted goods, specialty foods, and artisan items. It’s the perfect place to find something special, support local creators, and enjoy a vibrant shopping experience.

Baskin-Robbins

Baskin-Robbins has joined the San Marcos community, serving up their signature variety of ice cream flavors. It’s an exciting addition for families and ice cream enthusiasts looking for a sweet treat.

September Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. This month, we had the pleasure of hosting ribbon cuttings for several exceptional businesses:

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hays Childbloom Guitar Program

Led by director Joshua Aguilar, the Hays Childbloom Guitar Program provides children ages 5 and up with a fun and educational introduction to music through small-group guitar lessons. Their focus on classical guitar techniques helps children build a strong musical foundation, fostering both creativity and discipline.

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Melrose River Club

Located in a stunning 12-acre park along the San Marcos River, Melrose River Club offers a luxe country camp/hotel experience. Owned by Melodie and Max Schleder, the club combines natural beauty with top-tier amenities, making it a perfect getaway for those looking to relax and reconnect with nature.

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Studio Bonita

Studio Bonita is a locally and Latina-owned nail salon located in the heart of San Marcos’ historic district. Owned by sisters Jazmine and J’Erica Gaytan, this award-winning salon specializes in acrylic nails and trendy designs, offering customers a stylish and relaxing beauty experience.

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Wineaux

A new and unique addition to San Marcos, Wneaux offers a creative and enjoyable wine-tasting experience. With a focus on quality and hospitality, they provide a curated selection of wines that cater to enthusiasts and casual drinkers alike, bringing a fresh, fun vibe to the local wine scene.

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The Lynx Apartments

The Lynx Apartments bring a modern living option to San Marcos with their sleek design, luxurious amenities, and prime location. These apartments cater to those seeking an upscale yet comfortable living environment, with features that make residents feel at home.

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Mindful Hands Massage

Owned by deep-tissue and joint mobility specialist Gudjon Bergmann, Mindful Hands Massage offers personalized massage therapy focused on relaxation and healing. Specializing in deep-tissue work, Bergmann helps clients alleviate tension, improve mobility, and achieve a sense of overall well-being.

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A night in Old Bethlehem

The non-profit hosts the annual event that transports visitors to ancient Bethlehem during the time of Jesus’ birth. “A Night in Old Bethlehem” is a cherished tradition in San Marcos and will be at Sights & Sounds of Christmas happening on December 14. It will feature interactive experiences for families, including live nativity scenes, historical reenactments, and festive activities.

Help Celebrate Excellent Local Businesses!

The Chamber is now taking nominations for the major annual awards that will be announced at the Annual Membership Dinner & Awards Gala. These prestigious awards recognize excellence in the following categories:

Business of the Year

Green Business of the Year

Emerging Business of the Year

Non-Profit of the Year

Education Partner of the Year

Citizen of the Year

Who will you nominate? View more details about the award categories here. Click below for the online Nomination Form. The deadline for nominations is Friday, October 4 at 5pm. Submit a business or citizen you feel should be honored this year!

View a list of past award winners.

August Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. This month, we had the pleasure of hosting ribbon cuttings for several exceptional businesses:

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Texan CPR & Notary

Texan CPR & Notary is a business dedicated to providing essential life-saving skills and notary services to the community. Offering comprehensive CPR training, first aid certification, and professional notary services, Texan CPR & Notary is committed to empowering individuals with the knowledge and tools they need to respond confidently in emergency situations.

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Lion Heart Lashes (New Location)

Lion Heart Lashes has relocated to a new location in New Braunfels. They are continuing their mission to enhance natural beauty with premium eyelash extensions and beauty services. With a focus on quality and customer satisfaction, Lion Heart Lashes offers a luxurious experience that leaves clients looking and feeling their best in a fresh, modern setting.

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Paladin Pest Control

Paladin Pest Control has a commitment to protect homes and businesses from unwanted pests. Offering a range of pest control services, from routine maintenance to specialized treatments, Paladin Pest Control ensures a safe and healthy environment for all their clients.

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Century Communities

Century Communities is a leading homebuilder offering beautifully crafted, modern homes in desirable locations. Their new development in San Marcos provides a range of housing options designed to meet the needs of growing families, first-time buyers, and everyone in between, all with a focus on quality construction and community living.

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Dragon’s Lair Comics & Fantasy

Dragon’s Lair Comics & Fantasy brings an exciting new destination for comic book lovers, gamers, and pop culture enthusiasts. Offering a wide selection of comics, games, collectibles, and more, Dragon’s Lair creates a vibrant community hub for fans of all ages to explore their passions and connect with others who share their interests.

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Gameday Men’s Health

Gameday Men’s Health specializes in providing comprehensive healthcare services for men, focusing on wellness, testosterone therapy, and weight management. Their clinic offers a comfortable and welcoming environment where men can receive expert care tailored to their specific needs, helping them achieve optimal health and well-being.

July Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. This month, we had the pleasure of hosting ribbon cuttings for several exceptional businesses:

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Mattress Warehouse

Mattress Warehouse is a new destination for quality sleep solutions. Offering a wide range of mattresses and bedding products, Mattress Warehouse is committed to helping our community sleep better and live healthier lives. With knowledgeable staff and a variety of top brands, they provide personalized service to ensure every customer finds the perfect sleep solution tailored to their needs.

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Avelyn San Marcos

Avelyn San Marcos Apartments sets a new standard for modern living with their beautifully designed residences and top-notch amenities. These apartments offer a perfect blend of comfort and style, providing an exceptional living experience for their residents. Located in a prime area, Avelyn offers spacious floor plans, resort-style pool, state-of-the-art fitness center, and beautifully landscaped grounds. These apartments provide a perfect blend of comfort and style, creating an exceptional living experience for their residents.

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First Watch

First Watch offers delicious breakfast, brunch, and lunch options made from the freshest ingredients. Known for their health-focused menu, First Watch provides a variety of dishes including fresh juices, hearty breakfast favorites, creative brunch selections, and light, nutritious lunches. Their commitment to quality, excellent service, and a welcoming atmosphere makes First Watch a go-to spot.

June Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. This month, we had the pleasure of hosting ribbon cuttings for several exceptional businesses:

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Lion Heart Lashes

Specializing in premium eyelash extensions and beauty services, Lion Heart Lashes is dedicated to enhancing your natural beauty. With a commitment to quality and customer satisfaction, they offer a luxurious experience that leaves clients looking and feeling their best.

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Villas Del San Xavier

Introducing a new standard of living, Villas Del San Xavier offers beautiful, modern apartments with top-notch amenities. Designed with comfort and convenience in mind, these residences provide an exceptional living experience in San Marcos.

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Ivy Rose Pearl Foundation

The Ivy Rose Pearl Foundation is committed to making a positive impact in the community through various charitable initiatives and programs. Their dedication to service and empowerment enriches the lives of those they touch, fostering a stronger, more connected community.

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Alta Center Point

Alta Center Point brings contemporary living to San Marcos with their state-of-the-art apartment homes. Offering a range of amenities and a focus on community, Alta Center Point provides residents with a vibrant and comfortable lifestyle.

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Murdoch’s Ranch & Home Supply

Murdoch’s Ranch & Home Supply brings a wide range of high-quality products for ranchers, farmers, and home enthusiasts. With everything from clothing and footwear to tools and pet supplies, Murdoch’s is a one-stop shop for all your ranch and home needs.

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Frullati Cafe & Bakery

Frullati Cafe & Bakery offers a delightful array of fresh and healthy dining options, including smoothies, sandwiches, and baked goods. Their commitment to quality ingredients and delicious flavors makes it a perfect spot for a nutritious meal or a sweet treat.

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1st Franklin Financial

Providing personalized financial services, 1st Franklin Financial helps individuals and families achieve their financial goals. With a focus on customer care and tailored solutions, they are a trusted partner in financial planning and support.

May Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative businesses contributing to the thriving economy of San Marcos. This month, we had the pleasure of hosting ribbon cuttings for several exceptional businesses:

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Spud Ranch

Spud Ranch specializes in gourmet loaded potatoes. With a variety of creative toppings and hearty flavors, Spud Ranch offers a unique and delicious dining experience that is sure to become a local favorite.

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Koala Insulation of TX Hill Country

Koala Insulation of TX Hill Country is dedicated to improving energy efficiency and comfort in homes and businesses. Their expert insulation services help reduce energy costs and create a more sustainable community.

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Redwood Studios

Bringing a fresh wave of creativity to our community, Redwood Studios specializes in photography and multimedia production. They offer a range of services to capture and celebrate life’s most important moments.

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Casata of San Marcos

Casata of San Marcos introduces a new standard in modern living with their innovative and sustainable housing solutions. Offering a range of amenities and a focus on community living, Casata provides a vibrant and comfortable environment for its residents.

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Hats Off for Veterans

Hats Off for Veterans is a nonprofit organization dedicated to supporting and honoring our veterans. Through various programs and services, they provide essential resources and show appreciation for the sacrifices made by our servicemen and women.

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Cavender Nissan

Cavender Nissan, a trusted name in automotive excellence, has opened its doors in San Marcos. With a commitment to quality service and customer satisfaction, Cavender Nissan offers a wide range of vehicles and expert maintenance services to keep our community on the move.

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Acclaimed Senior living

Acclaimed Senior Living provides exceptional care and a vibrant living environment for seniors in San Marcos. Their compassionate staff and comprehensive services ensure that residents enjoy a fulfilling and comfortable lifestyle.

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My Salon & Spa

My Salon & Spa offers a haven of relaxation and rejuvenation. With a range of beauty and wellness services, from hair styling to spa treatments, they help clients look and feel their best.

April Ribbon Cuttings

We take pride in fostering connections, promoting growth, and celebrating the achievements of our vibrant business community. April was a month filled with exciting milestones and celebrations in the San Marcos business community!

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Sendero at Trace

Sendero Apartments are the newest addition to the Trace community! With their dedication to providing exceptional living spaces and amenities, Sendero Trace Apartments enriches the vibrant tapestry of housing options in San Marcos.

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CareNow Urgent Care Now

CareNow Urgent Care Now is committed to providing efficient and compassionate urgent care services to our community. With a renewed dedication, they continue to be a trusted resource for medical needs.

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PNC Bank

With their innovative banking solutions and commitment to customer service, PNC Bank brings a wealth of financial expertise to our community, empowering individuals and businesses to achieve their financial goals.

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McCoy’s Building Supply

McCoy’s Building Supply held the grand reopening of their store, signaling a renewed commitment to serving the needs of builders, contractors, and homeowners in San Marcos. With top-notch products and expert advice, McCoy’s continues to be a cornerstone of our local building industry.

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Muzzy Property Group

Muzzy Properties embarked on an exciting new chapter with the opening of their new location, further solidifying their reputation as leaders in the real estate industry. With a focus on integrity, professionalism, and personalized service, Muzzy Properties is dedicated to helping clients achieve their real estate goals.

March Ribbon Cuttings

Our ribbon-cutting events serve as joyful celebrations of entrepreneurship and innovation, providing a platform to welcome and showcase the newest additions to our dynamic landscape. This month, we are delighted to introduce four outstanding businesses:

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Wall Fire Studio

Using wallPEN print technology, Wall Fire Studios turns plain walls and surfaces into captivating masterpieces. Whether you’ve got a blank canvas or need guidance, Wall Fire Studios will help you curate the perfect mural from start to finish. All you need is a blank wall and the desire to create something truly exciting.

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Puro Clean

When disaster strikes, Puro Clean is here to restore peace of mind. As a trusted leader in property restoration, they provide expert cleanup and restoration services, ensuring homes and businesses are swiftly and skillfully returned to their pre-loss condition.

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Pultegroup

PulteGroup brings decades of expertise and innovation to the forefront, offering beautifully crafted homes designed for modern living. From impeccable design to sustainable features, PulteGroup is dedicated to creating spaces where families can thrive and make lasting memories.

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San Marcos Auto Center

Keep your vehicle running smoothly with San Marcos Auto Center, your trusted automotive experts. From routine maintenance to complex repairs, their team of skilled technicians delivers top-notch service and unparalleled expertise, keeping you safe on the road.

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The Teacher Reuse

The Teacher Reuse is your one-stop shop for free and eco-friendly classroom supplies. By repurposing and redistributing gently used materials, they support educators in their mission to inspire and educate the next generation.