Author: Joanne Ortega

San Marcos Chamber Announces Winners of 2025 “Back the Bobcats” Decorating Contest

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[September 9, 2025] The San Marcos Area Chamber of Commerce is proud to announce the winners of the 2025 “Back the Bobcats” Decorating Contest, a community-wide campaign held in August to rally support for Texas State University Bobcats ahead of the first home football game.

Businesses across San Marcos showed off their Bobcat spirit by decorating storefronts, offices, and windows in maroon and gold, creating a festive atmosphere to welcome back students, alumni and visitors.

“Through this campaign, businesses make it visible how much they love and support the university,” said Page Michel, president and CEO of the San Marcos Area Chamber. “The creativity they put on display celebrates Bobcat icons and traditions, and it creates a warm welcome for the thousands of people who come to town for game day.”

Stop by these locations to see the Bobcat pride at this year’s winning businesses, including:

Best Exterior: Hays County Outfitters, 690 Centerpoint Rd.
Best Interior: First-Lockhart National Bank, 2507 Hunter Rd.
Best Window Display: The San Market, 114 E. San Antonio St.
Spirit Award: McNabb & Co. Real Estate and Edward Jones–Jason Dixon, 1920 Corporate Dr.
First Timer Award–Exterior: Little Leaders Childcare Center, 400 Uhland Rd.
First Timer Award–Interior: San Marcos Academy, 2801 Ranch Rd. 12
Honorable Mention Exterior: Amber Leighe Armer State Farm, 460 W. Holland Rd.
Honorable Mention Exterior: Mano Amiga, 174 S. Guadalupe St.
Honorable Mention Interior: Chick-fil-A at Aquarena Springs
Honorable Mention Window Display: Texas Regional Bank, 310 Wonder World Dr.
Honorable Mention Window Display: Corridor Title Company, 133 W. San Antonio St.

Four other noteworthy businesses include: KnD’s Boutique at 312 N. LBJ Drive, myDental at 1430 N I-35,  Sadler House Apartments at 1271 Sadler Drive, and Kdamp’s Pizza (Gumby’s Pizza) at 312 W. Hopkins Street. All of these businesses won prizes and were recognized on-field at the Bobcats home opener football game and on social media.

“Back the Bobcats” is in its third year and has quickly grown into a San Marcos tradition, encouraging community pride while spotlighting the strong bond between the university and local businesses.

The Chamber extends special thanks to the volunteer judges who visited each location, Beth Damphousse, Summer Kinne, Marci Coryell and Blair Trout; plus Chuck Nash Auto Group for providing transportation; and Texas State Football Coach David Bailiff for driving judges across the route.

Area businesses are encouraged to get ready to promote San Marcos CISD in the weeks leading up to the Homecoming football game in the annual “Rally for the Rattlers” Decorating Contest, Oct. 20-24. For details on this and other Chamber programs and events, visit www.SanMarcosTexas.com.

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About the San Marcos Area Chamber of Commerce

The Chamber provides ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber mission is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.

AUGUST Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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Sea Barra

Located at 420 University Drive, SeaBarra is a family-owned restaurant bringing the bold, authentic flavors of the Sinaloa coast right here to San Marcos. From shrimp tacos and carne asada fries to burritos, ceviches, and aguachiles. There’s something on the menu for every seafood and taco lover.

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Sal’s House of Tint

Sal’s House of Tint specializes in automotive, residential, and commercial window tinting, helping improve comfort, privacy, and energy efficiency. Sal was even named the World’s Best Automotive Window Tinter at the 2017 International Window Film Conference and they’ve consecutively won Best of Hays, so you know you’re in the right place when it comes to their craft!

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Archies Coffee Lounge

Family-owned and community-focused, Archie’s Coffee Lounge is more than just a coffee shop. At Archie’s, they’re committed to building a vibrant community through world-class coffee, plant-based energy drinks, and CBD products. Their mission is to create an inclusive, welcoming space where customers can experience a fresh approach to coffee culture, CBD exploration, and holistic wellness.

San Marcos Area Chamber and Hays Caldwell Economic Partnership announce 2025 State of Workforce & Higher Education business luncheon

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SAN MARCOS, Texas (August 15, 2025) — The San Marcos Area Chamber of Commerce, in partnership with the Hays Caldwell Economic Development Partnership (HCEDP), is proud to announce the 2025 State of Workforce & Higher Education business luncheon will take place on Thursday, Sept. 18, 2025, at the San Marcos Conference Center.

This annual event brings together leaders in business, education, and economic development for an impactful discussion on how higher education is shaping the region’s workforce. The luncheon provides a platform to address key trends, opportunities, and challenges affecting both industry and education across Central Texas.

“This summit is one of the most important conversations we host each year,” said Page Michel, President and CEO of the San Marcos Area Chamber of Commerce. “It connects our business community directly with education leaders who are shaping the talent pipelines of tomorrow.”

Featured speakers for this year’s event include:

  • Dr. Kelly Damphousse, President of Texas State University
  • Dr. Russell Lowery-Hart, Chancellor of Austin Community College
  • Mike Anderson, Provost of Texas State Technical College – New Braunfels Campus

“To build a thriving economy, we must invest in the vital connection between education and the workforce,” said Mike Kamerlander, President and CEO of HCEDP. “Events like this bring our region together to hear from thought leaders and strengthen the partnerships that drive growth.”

Registration and sponsorship information is available on the San Marcos Area Chamber website. This is a must-attend event for employers, educators, policymakers, and community stakeholders who are committed to building a skilled and competitive workforce.

To register for the Workforce & Education Summit, please visit bit.ly/Workforce-Education-2025. Early registration is encouraged as space is limited

For more information, visit SanMarcosTexas.com or call the San Marcos Area Chamber at 512-393-5900. For media inquiries, please contact Chamber Communications and PR Manager Joanne Ortega at joanne@sanmarcostexas.com.

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About the San Marcos Area Chamber of Commerce

The Chamber provides ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber mission is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.

San Marcos Area Chamber accepting nominations for Shining Stars Under 40 Awards

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[August 8, 2025] – The San Marcos Area Chamber of Commerce is now accepting nominations for the San Marcos Shining Stars Under 40 Awards (SSU40), which recognize exceptional young professionals under the age of 40 who are making significant contributions to their industries and the San Marcos community.

Nominations for this year’s awards opened on Aug. 7 and will be accepted through Sept. 5. Community members are encouraged to nominate individuals who exemplify leadership, innovation, and service across a wide range of sectors including business, education, nonprofit, public service and the arts.

Launched in 2011 in partnership with the San Marcos Daily Record, the SSU40 program highlights the impact of emerging leaders who are helping shape the future of the region. Past recipients represent a diverse group of professionals who continue to make a difference in the San Marcos area. A full list of previous honorees is available at www.SanMarcosTexas.com.

Nominees will be evaluated on their professional accomplishments, community involvement, and leadership potential. Winners will be announced in October and formally recognized during the Chamber’s Annual Dinner & Awards Gala on Nov. 13, 2025, at the San Marcos Conference Center at Embassy Suites.

As an organization dedicated to fostering a thriving business environment and vibrant community, the San Marcos Area Chamber recognizes the importance of supporting and encouraging emerging leaders. The SSU40 awards program exemplifies the Chamber’s commitment to nurturing talent and empowering the next generation of leaders.

“We are proud to shine a spotlight on the next generation of leaders in San Marcos,” said Page Michel, president and CEO of the San Marcos Area Chamber of Commerce. “These individuals are shaping the future of our region through innovation, service and dedication.”

The Chamber extends its appreciation to the 2025 sponsors of Shining Stars Under 40: Cude Engineers, Frost Bank, McNabb & Co. Real Estate Services, Texas Regional Bank, RiverCity Screenprinting & Embroidery, and San Marcos BBQ.

Nominations for the SSU40 can be submitted online at bit.ly/ShiningStars-2025. Employers are encouraged to nominate key employees for this award. Don’t miss this opportunity to recognize rising stars at your business! For additional information, contact Communications & PR Manager Joanne Ortega at joanne@sanmarcostexas.com or 512-393-5900.

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About the San Marcos Area Chamber of Commerce

Founded in 1903, the mission of the Chamber is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s Vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.

San Marcos Chamber Launches 2025 “Back the Bobcats” Community Spirit Campaign

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[August 8, 2025] The San Marcos Area Chamber of Commerce is proud to announce the return of the “Back the Bobcats” Community Spirit Campaign, set to take place Aug. 24–30. Now in its third year, the campaign unites the San Marcos community in a spirited celebration of Texas State University, culminating in the Bobcats’ home opener football game on Saturday, Aug. 30.

The campaign encourages local businesses to show off their Bobcat pride by decorating their storefronts, windows, and interiors in maroon and gold. Decorations can begin mid-August, giving the city time to come alive with school spirit as students, alumni, and fans return for football season.

“We love seeing our business community come together to support Texas State University,” said Page Michel, president and CEO of the San Marcos Area Chamber of Commerce. “With the energy of the first home football game on August 30, we know this year’s spirit week will be even bigger than last year’s!”

Businesses that participate are invited to enter the Back the Bobcats Decorating Contest, which features four award categories:

  • Best Exterior
  • Best Interior
  • Best Window Display
  • First Timer’s Award

The “First Timer’s Award” is to encourage more businesses to participate and they won’t be competing with past years’ powerhouse winners! Winners will receive a $100 H-E-B gift card, TXST Bobcat swag, tickets to the home opener game with on-field recognition, and bragging rights as a leader in community pride.

To participate in the decorating contest, businesses are encouraged to sign up via the official registration form available on the San Marcos Chamber of Commerce website.

For more information and to join the Community Spirit Campaign, visit bit.ly/BackTheBobcats.

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About the San Marcos Area Chamber of Commerce

The Chamber provides ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber mission is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.

July Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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Mission Able

Mission Able began in the summer of 2013 when a group of volunteers from First Baptist Church were inspired to serve their community. Since then, Mission Able has completed countless projects across the region, all in the name of loving your neighbor through action.

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Ikea

IKEA has introduced a new small-format store in San Marcos (located in the San Mar Plaza), offering a curated selection of home essentials, furniture, and accessories. The innovative layout allows for a more accessible shopping experience while maintaining the Swedish retailer’s modern style and affordability.

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Round Table Pizza

Located at 1430 N IH 35 Suite #120, Round Table Pizza has arrived in San Marcos and is offering hand-rolled dough, fresh toppings, and its signature layered cheese blends. The restaurant is known for its commitment to flavor, quality, and a family-friendly atmosphere.

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Quality Urgent Care

Located at 200 Interstate 35 N Suite 102, Quality Urgent Care provides walk-in medical services for families and individuals seeking fast, affordable care. Their team offers treatment for minor injuries, illnesses, and occupational health services with extended hours and no appointments necessary.

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Wonder World Cave & Adventure Park

Wonder World Cave & Adventure Park was honored as a 2024 Texas Treasure Business Award recipient by the Texas Historical Commission. The long-standing attraction has delighted generations of visitors with guided cave tours, wildlife encounters, and family fun in the heart of San Marcos.

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Millbrook Commons

Millbrook Commons is a single-family rental community that offers 3 and 4-bedroom houses for rent. Millbrook Commons offers a serene and welcoming environment nestled amongst the natural beauty of Texas. Each home is designed for both style and convenience, featuring stainless-steel appliances, vinyl flooring, and spacious kitchens, plus you can enjoy the added privacy of fully fenced backyards and the convenience of garages, perfect for extra storage and outdoor living.

Business Advocacy Starts Here: The Chamber is All of Us

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by Page Michel, San Marcos Area Chamber of Commerce President

When people ask what the Chamber of Commerce really does, one of the most important answers is this: we advocate for business-friendly policies that strengthen our community. That’s not just about economics…it’s about quality of life, opportunity, and supporting the very people who make San Marcos work.

Businesses are the backbone of any community. They provide the services we all rely on every day: childcare, healthcare, food, home repairs, education, entertainment, and so much more. Whenever you’re dining out, visiting a local shop, hiring a contractor, or getting your car serviced, you’re supporting small businesses that, in turn, support our local economy.

Here in San Marcos, many of those business owners are you. Or your friends. Or your family members. That’s why the San Marcos Area Chamber is committed to making sure your voice is heard. Our job is to bring business voices together to identify challenges, propose solutions, and work with local, state, and federal leaders to create policies that help, not hinder, business success.

Each year, a dedicated group of volunteer business representatives serve on the Chamber’s Board of Directors. These leaders come from different industries and backgrounds, but they share one goal: helping San Marcos thrive. They’re the ones who keep their ear to the ground, track emerging issues, and guide the Chamber’s advocacy efforts to pursue positive outcomes for all of us.

Still, there’s a common misconception that the Chamber is an elite or exclusive organization. That couldn’t be further from the truth. Of its 600+ member businesses, more than 80% are small, mom-and-pop types with fewer than 20 employees. Members are your neighborhood restaurants, family-run service providers, franchise owners, new entrepreneurs and local “legends” who’ve been serving this town for decades.

If the Chamber disappeared tomorrow, it probably wouldn’t be two weeks before a group of business owners gathered around a table to talk about a shared issue and work together on it. That’s what a Chamber of Commerce is at its core: a “room” (chamber) of “businesses” (commerce) coming together.

It’s not some outside organization—it’s all of us, right here in San Marcos. For more than 120 years, the San Marcos Area Chamber has proudly served this purpose.

The SM Chamber offers a helpful tool online to make sure you’re voice can always be haerd. Visit www.SanMarcosTexas.com and look under the “Business Resources” tab to find the Advocacy Alert feature. You can use it to tell us about anything happening at your business for which you need guidance, connections, or support. It’s just one more way we work to ensure your voice is heard and your business is backed.

So the next time you hear “Chamber of Commerce,” remember—we’re not just FOR businesses. We ARE businesses. We are you.

San Marcos Area Chamber presents 39th annual Business Showcase – August 28

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[July 22, 2025] – Get ready to discover what’s new in San Marcos and elevate your local experience! The San Marcos Area Chamber will host the highly-anticipated annual expo, “Business Showcase: Tailgate Edition!” on Thursday, August 28, at the San Marcos Conference Center from 10:00 a.m. until 2:00 p.m. The 39th annual Business Showcase is presented by Texas Disposal Systems.

The Business Showcase is held in the big ballroom at the San Marcos Conference Center at Embassy Suites (1001 E. McCarty Avenue, San Marcos). This high-energy event is open to the public, inviting newcomers, residents, visitors, nonprofits, clubs and professionals to come together to discover local businesses and civic groups — and make meaningful connections.

As excitement about football season sweeps the state in mid-August, this event will tie-in and encourage exhibitors to decorate their displays with a tailgate party theme and dress in their favorite team colors! This vibrant event will feature over one hundred exhibitors, all eager to share their products, services, and stories with attendees. Plus, there will be awesome giveaways and prize drawings!

Adding to the excitement, there will be two mini pep rallies with Texas State University student-athletes, Strutters, cheerleaders and Boko, and San Marcos High School Rattlers cheer and dance students! Guests can enjoy the performances, get autographs and photos. Save this date and plan to celebrate with our hometown teams: the Rattlers and the Bobcats!

“By going to the Business Showcase, you can really get the pulse of this unique San Marcos community,” said Chamber President Page Michel. “You’ll see the people behind the organizations that make this community run. And you’ll get to feel the energy and pride during the pep rallies!”

What to expect:

-Explore a ballroom full of businesses and civic groups representing a wide spectrum of interests.

-Engage in network-building discussions with business owners, entrepreneurs, and community leaders.

-Immerse yourself in interactive displays, product demonstrations, and innovative ideas.

-Discover hidden gems, unique services, and innovative solutions offered by local businesses.

-Participate in exciting activities, contests, and giveaways throughout the event.

“Local businesses and nonprofits play a vital role in shaping San Marcos, and the Business Showcase is our opportunity to recognize the meaningful impact they have on our community,” said Cassidy Berenato, 2025 Board Chair of the San Marcos Area Chamber of Commerce.

As the largest business event in San Marcos, the Business Showcase presents an unparalleled opportunity for companies to elevate their brand visibility, expand their customer base, and establish meaningful partnerships.

Business Showcase sponsors confirmed to-date include: Texas Disposal Systems, La Cima, CHRISTUS Health, Cavender Nissan of San Marcos, Texas State University, San Marcos CISD, Chuck Nash Auto Group, Brown Distributing Company, San Marcos Daily Record, and McCoy’s Building Supply. There are many more sponsorship options and exhibitor booths are now available. Spaces fill up quickly. Don’t miss this chance to showcase your business at the largest business event in San Marcos.

The general public is invited and there will be exciting advertising and promotions to draw a big crowd. The event features tons of door prizes and giveaways. Admission is $5 with event sponsors and exhibitors offering complimentary tickets for guests and customers throughout the community. Admission is free with a five-dollar-equivalent donation of non-perishable food items for the Hays County Food Bank!

For more information, visit bit.ly/Business-Showcase-2025. Call the San Marcos Area Chamber to confirm you want to participate at 512-393-5900. For media inquiries, contact Chamber Communications and PR Manager Joanne Ortega at joanne@sanmarcostexas.com.

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About the San Marcos Area Chamber of Commerce

The Chamber provides ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber mission is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.

The Chamber as a Community Convener

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by Page Michel, San Marcos Area Chamber of Commerce President

In this monthly column, my goal is to help you discover what exactly a Chamber of Commerce does! Today I want to talk about one of our most important roles: bringing people together. The San Marcos Area Chamber of Commerce serves as a convener year-round, creating opportunities for connection and collaboration among businesses, nonprofits, civic leaders, major employers, and government agencies. These relationships are vital to a strong, thriving community that works together toward shared goals.

Every month, the Chamber hosts a variety of events designed to make these connections easy and accessible—many at no cost, thanks to generous business sponsors. From early-morning Coffee & Commerce gatherings to after-hours Mixers, the Corridor Women’s Network and Young Professionals, each event brings together a diverse group of people from the community. These aren’t just social gatherings—they’re relationship-building opportunities where collaboration starts, ideas are shared, and meaningful partnerships begin.

One of the largest annual events — the Business Showcase: Tailgate Edition! – is coming soon on August 28 at the San Marcos Conference Center. The Daily Record is our #1 Media Partner for this dynamic expo, which is free and open to the whole community. Attendees can interact with over 100 local businesses and civic organizations—all in one place—to discover what’s new in the community. The result? Valuable connections that help us support each other’s work and strengthen the impact.

But convening goes beyond networking events. The Chamber also coordinates initiatives like the Education Partners Committee, a group of educators from San Marcos CISD, Texas State University, San Marcos Academy, Community Action and other resource providers and business leaders who are ready to invest in our local students’ futures. This committee sparks impactful collaborations, including our current focus on the Summer Teacher Externships program to better connect classroom learning with real-world careers.

More details about Summer Teacher Externships will be covered in this column next month. Reach out by email to find out more now about the Chamber’s education programs!

Why is this work important? Because often we find that educators doing great work in one area may not know about complementary efforts happening across town! When programs operate in silos, opportunities are missed. The Chamber’s goal is to amplify their impact by bringing people and resources together, aligning efforts, and encouraging support that leads to stronger outcomes. The results include new collaborations, and even funding sources, to move important goals forward.

Now when you see the San Marcos Chamber logo on an event or flyer, you’ll know that it represents more than business advocacy. It displays a commitment to unity, progress, and continuous improvement across our entire community. We invite you to get involved, stay connected, and be part of something bigger—because great things happen when we work together.

Reach out to us the Chamber of Commerce at any time by email to chamber@sanmarcostexas.com or call during business hours 512-393-5900.

June Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

Residence Inn San Marcos

Residence Inn San Marcos, located at 625 Commercial Loop, Building 2, offers extended-stay accommodations with full kitchens, complimentary breakfast, a fitness center, and outdoor amenities. The hotel is designed for both business travelers and families visiting the area

Travelin’ Tom’s Coffee of San Marcos

Travelin’ Tom’s Coffee brings mobile coffee service to the San Marcos area, offering craft coffee, energy drinks, and more from their popular truck. The business specializes in fueling local events, office stops, and community gatherings with high-quality beverages on the go.

UniFirst Corporation

UniFirst provides uniforms, workwear, facility services, and hygiene products for businesses across a range of industries, with a focus on reliability and customer care.

Tumble 22

Tumble 22, located at 1104 Thorpe Lane Suite D, serves up its award-winning hot chicken in San Marcos. Known for crispy, spicy chicken and southern sides made from scratch, the restaurant delivers a bold and flavorful experience in a casual, upbeat setting.