Author: Joanne Ortega

San Marcos Area Chamber presents 39th annual Business Showcase – August 28

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[July 22, 2025] – Get ready to discover what’s new in San Marcos and elevate your local experience! The San Marcos Area Chamber will host the highly-anticipated annual expo, “Business Showcase: Tailgate Edition!” on Thursday, August 28, at the San Marcos Conference Center from 10:00 a.m. until 2:00 p.m. The 39th annual Business Showcase is presented by Texas Disposal Systems.

The Business Showcase is held in the big ballroom at the San Marcos Conference Center at Embassy Suites (1001 E. McCarty Avenue, San Marcos). This high-energy event is open to the public, inviting newcomers, residents, visitors, nonprofits, clubs and professionals to come together to discover local businesses and civic groups — and make meaningful connections.

As excitement about football season sweeps the state in mid-August, this event will tie-in and encourage exhibitors to decorate their displays with a tailgate party theme and dress in their favorite team colors! This vibrant event will feature over one hundred exhibitors, all eager to share their products, services, and stories with attendees. Plus, there will be awesome giveaways and prize drawings!

Adding to the excitement, there will be two mini pep rallies with Texas State University student-athletes, Strutters, cheerleaders and Boko, and San Marcos High School Rattlers cheer and dance students! Guests can enjoy the performances, get autographs and photos. Save this date and plan to celebrate with our hometown teams: the Rattlers and the Bobcats!

“By going to the Business Showcase, you can really get the pulse of this unique San Marcos community,” said Chamber President Page Michel. “You’ll see the people behind the organizations that make this community run. And you’ll get to feel the energy and pride during the pep rallies!”

What to expect:

-Explore a ballroom full of businesses and civic groups representing a wide spectrum of interests.

-Engage in network-building discussions with business owners, entrepreneurs, and community leaders.

-Immerse yourself in interactive displays, product demonstrations, and innovative ideas.

-Discover hidden gems, unique services, and innovative solutions offered by local businesses.

-Participate in exciting activities, contests, and giveaways throughout the event.

“Local businesses and nonprofits play a vital role in shaping San Marcos, and the Business Showcase is our opportunity to recognize the meaningful impact they have on our community,” said Cassidy Berenato, 2025 Board Chair of the San Marcos Area Chamber of Commerce.

As the largest business event in San Marcos, the Business Showcase presents an unparalleled opportunity for companies to elevate their brand visibility, expand their customer base, and establish meaningful partnerships.

Business Showcase sponsors confirmed to-date include: Texas Disposal Systems, La Cima, CHRISTUS Health, Cavender Nissan of San Marcos, Texas State University, San Marcos CISD, Chuck Nash Auto Group, Brown Distributing Company, San Marcos Daily Record, and McCoy’s Building Supply. There are many more sponsorship options and exhibitor booths are now available. Spaces fill up quickly. Don’t miss this chance to showcase your business at the largest business event in San Marcos.

The general public is invited and there will be exciting advertising and promotions to draw a big crowd. The event features tons of door prizes and giveaways. Admission is $5 with event sponsors and exhibitors offering complimentary tickets for guests and customers throughout the community. Admission is free with a five-dollar-equivalent donation of non-perishable food items for the Hays County Food Bank!

For more information, visit bit.ly/Business-Showcase-2025. Call the San Marcos Area Chamber to confirm you want to participate at 512-393-5900. For media inquiries, contact Chamber Communications and PR Manager Joanne Ortega at joanne@sanmarcostexas.com.

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About the San Marcos Area Chamber of Commerce

The Chamber provides ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber mission is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.

The Chamber as a Community Convener

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by Page Michel, San Marcos Area Chamber of Commerce President

In this monthly column, my goal is to help you discover what exactly a Chamber of Commerce does! Today I want to talk about one of our most important roles: bringing people together. The San Marcos Area Chamber of Commerce serves as a convener year-round, creating opportunities for connection and collaboration among businesses, nonprofits, civic leaders, major employers, and government agencies. These relationships are vital to a strong, thriving community that works together toward shared goals.

Every month, the Chamber hosts a variety of events designed to make these connections easy and accessible—many at no cost, thanks to generous business sponsors. From early-morning Coffee & Commerce gatherings to after-hours Mixers, the Corridor Women’s Network and Young Professionals, each event brings together a diverse group of people from the community. These aren’t just social gatherings—they’re relationship-building opportunities where collaboration starts, ideas are shared, and meaningful partnerships begin.

One of the largest annual events — the Business Showcase: Tailgate Edition! – is coming soon on August 28 at the San Marcos Conference Center. The Daily Record is our #1 Media Partner for this dynamic expo, which is free and open to the whole community. Attendees can interact with over 100 local businesses and civic organizations—all in one place—to discover what’s new in the community. The result? Valuable connections that help us support each other’s work and strengthen the impact.

But convening goes beyond networking events. The Chamber also coordinates initiatives like the Education Partners Committee, a group of educators from San Marcos CISD, Texas State University, San Marcos Academy, Community Action and other resource providers and business leaders who are ready to invest in our local students’ futures. This committee sparks impactful collaborations, including our current focus on the Summer Teacher Externships program to better connect classroom learning with real-world careers.

More details about Summer Teacher Externships will be covered in this column next month. Reach out by email to find out more now about the Chamber’s education programs!

Why is this work important? Because often we find that educators doing great work in one area may not know about complementary efforts happening across town! When programs operate in silos, opportunities are missed. The Chamber’s goal is to amplify their impact by bringing people and resources together, aligning efforts, and encouraging support that leads to stronger outcomes. The results include new collaborations, and even funding sources, to move important goals forward.

Now when you see the San Marcos Chamber logo on an event or flyer, you’ll know that it represents more than business advocacy. It displays a commitment to unity, progress, and continuous improvement across our entire community. We invite you to get involved, stay connected, and be part of something bigger—because great things happen when we work together.

Reach out to us the Chamber of Commerce at any time by email to chamber@sanmarcostexas.com or call during business hours 512-393-5900.

June Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

Residence Inn San Marcos

Residence Inn San Marcos, located at 625 Commercial Loop, Building 2, offers extended-stay accommodations with full kitchens, complimentary breakfast, a fitness center, and outdoor amenities. The hotel is designed for both business travelers and families visiting the area

Travelin’ Tom’s Coffee of San Marcos

Travelin’ Tom’s Coffee brings mobile coffee service to the San Marcos area, offering craft coffee, energy drinks, and more from their popular truck. The business specializes in fueling local events, office stops, and community gatherings with high-quality beverages on the go.

UniFirst Corporation

UniFirst provides uniforms, workwear, facility services, and hygiene products for businesses across a range of industries, with a focus on reliability and customer care.

Tumble 22

Tumble 22, located at 1104 Thorpe Lane Suite D, serves up its award-winning hot chicken in San Marcos. Known for crispy, spicy chicken and southern sides made from scratch, the restaurant delivers a bold and flavorful experience in a casual, upbeat setting.

May Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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San Marcos Treatment Center

San Marcos Treatment Center has provided specialized psychiatric care for children and adolescents since 1939. The facility offers a residential treatment program on a scenic 65-acre campus and remains a key resource for mental health services in Central Texas.

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Surplus Americans LLC

Surplus Americans is a Central Texas-based nonprofit dedicated to building a strong, supportive veteran community. Founded in 2016 by Hunter Bruce and Jason White, this organization focuses on improving the lives of veterans facing emergency housing situations, while also addressing mental health through peer-to-peer support and connection.

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OTC Industrial Technologies

OTC Industrial Technologies is a leading provider of industrial equipment and service solutions, specializing in compressed air systems, pumps, automation, and more. With decades of experience, the company supports manufacturing operations across North America with engineering expertise and customized maintenance services.

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SipIT Daiquiris and Margaritas

Located at 1515 Aquarena Springs Drive, SipIT Daiquiris and Margaritas is a to-go beverage stop specializing in frozen cocktails. With rotating flavors and customizable options, the business caters to customers seeking a fast and flavorful experience.

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HCS Technical Services

HCS Technical Services provides managed IT support, cybersecurity solutions, and consulting for businesses across Central Texas. Their services are designed to help small and mid-sized organizations enhance operational efficiency and security.

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D.R. Horton – Whisper South

Whisper South is a new residential community in San Marcos developed by D.R. Horton. The neighborhood features modern home designs, energy-efficient builds, and convenient access to local schools, parks, and retail areas. Located at 213 Iron Mountain Cove, their model home is now open for tours. Whisper South offers 9 thoughtfully designed floorplans, featuring 3–5 bedrooms, up to 3 bathrooms, and 2-car garages.

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School Fuel

Now located inside the Felipe Reyna SMCISD Administration Building, School Fuel is a nonprofit organization committed to reducing food insecurity among San Marcos CISD students. The group assembles and distributes weekend meal packs to help ensure no child goes hungry outside of school hours.

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Tikiz Shaved Ice & Ice Cream

Located in the Red Bus Food Park, Tikiz Shaved Ice and Ice Cream operates a mobile dessert truck offering tropical shaved ice and ice cream treats. The brand blends fun, flavor, and nostalgia for events, neighborhoods, and private parties.

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Casa of Central texas

Congratulations to CASA of Central Texas on their 40th anniversary! CASA of Central Texas has advocated for abused and neglected children for four decades. Through trained volunteers, the nonprofit represents children in court and supports their placement in safe, permanent homes.

Youth Leadership San Marcos Celebrates Another Yearof Inspiring Future Community Leaders

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San Marcos, TX – 5/7/2025 – Youth Leadership San Marcos (YLSM), a program of the San Marcos Area Chamber of Commerce, proudly concludes another impactful year of developing the next generation of civic-minded leaders. Designed for local high school students, the program aims to foster mutual understanding, respect, and engagement between youth and their community while also building awareness of local career opportunities right here in San Marcos.

YLSM works closely with San Marcos High School and San Marcos Academy, ensuring student selection and participation are collaborative efforts that serve both the schools and the community. The program runs annually from September through April, featuring eight themed sessions, culminating in a graduation luncheon.

“The goal of Youth Leadership San Marcos is to plant the seeds of community involvement, leadership, and career exploration in our students,” said Page Michel, president of the San Marcos Area Chamber of Commerce. “We want to expose these young people to local businesses and leadership contacts so they can foresee a successful future right here in San Marcos.”

Each YLSM session is built around a specific theme or career field: Session 1 Team Building; Session 2 History; Session 3 Government and Public Service; Session 4 Economic Development and Tourism; Session 5 Small Business and Manufacturing; Session 6 Health Care and Human Services; and Session 7 Media and Technology.

The eighth session was a graduation luncheon with keynote speakers including San Marcos Mayor Hughson and Ted Groholske, Director of Workforce Development with the Hays Caldwell Economic Development Partnership. It was hosted at Palmer’s Restaurant & Courtyard, thanks togenerous support from Chef Monte Sheffield.

This year, 16 students graduated from the program, including: Adrian Romero, Aiden Nolan, Angelina Vazquez, Aryam Nunez, Cuauhtemoc Ramirez, Diego Vacaflores, Emma Scull, Haley Aguilar, Jackson Herman, Khatin Raymond, Rebeka Onofre, Shawn Joey, Shelita Adams, Shyra Kincheon, Victoria King, and William Lunkenheimer

During the YLSM sessions, students visited local businesses to learn firsthand from owners andmanagers about their unique educational backgrounds, leadership paths, and the realities of operating within the San Marcos economy. These immersive experiences encouraged students to reflect on their own interests, identify career paths that resonate with them, and explore opportunities they may not otherwise encounter before entering the workforce.

A key aspect of YLSM is its focus on local career development, aiming to keep young talent invested in San Marcos. By highlighting both small and large local businesses, the program emphasizes the value of homegrown opportunity and community-rooted success.

The success of this year’s program would not have been possible without the dedication of facilitators Clayton Odam from San Marcos CISD and Rachael Rodgers from San Marcos Academy, plus the support of volunteer facilitators Brooke Damron and Crystal Dixon, along with the generous participation of San Marcos businesses who opened their doors and gave of their time to help educate and inspire.

YLSM is currently preparing for the next class of student leaders that will kick off in September 2025. Interested students can reach out to Mr. Odam and Ms. Rodgers at their schools. For more information on this or other Education & Workforce Development programs, please contact the San Marcos Area Chamber of Commerce at 512-393-5900 or chamber@sanmarcostexas.com.

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About the San Marcos Area Chamber of Commerce

Since 1903, providing ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber’s mission is to improve the economic prosperity and quality of life of its members through leadership, education, and business advocacy. The SMTX Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com or call 512-393-5900.

April Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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myDental

myDental offers affordable, high-quality dental care for the whole family. With a friendly and professional team, their services range from routine cleanings to advanced treatments, all designed to make dental health accessible and stress-free for San Marcos residents.

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Gotji’s Bangkok Chicken Rice

This delicious new addition to the local food scene brings authentic Thai flavors to the heart of San Marcos. Specializing in Bangkok-style chicken rice and other street food favorites, Gotji’s is a favorite for those seeking bold and fresh flavors.

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Blanco River Eyecare

Blanco River Eyecare offers comprehensive vision services with a personal touch. From eye exams and glasses to contact lenses and specialty care, Dr. Meinke and her team are committed to helping patients see clearly and feel confident in their eye health.

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Sherwin-Williams

Sherwin-Williams celebrated the opening of their brand-new San Marcos location, 800 Barnes Drive! Whether you’re a homeowner, contractor, or DIY enthusiast, this store provides everything you need for your next painting project.

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US Aviation

Based at the San Marcos Regional Airport, US Aviation is a premier flight training center offering top-tier pilot programs for aspiring aviators. Their ribbon cutting marked their expansion in San Marcos, strengthening the city’s reputation as a hub for aviation education and opportunity.

Youth Leadership San Marcos Program Honors Aryam Nunez with“Rising Star Award for Public Speaking”

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San Marcos, TX – 4/30/2025 – As part of the Youth Leadership San Marcos (YLSM) program, students had
the opportunity to showcase their leadership and communication skills through a special competition for
the “Rising Star Award for Public Speaking.” This award recognizes a student who demonstrated
exceptional poise, clarity, and self-reflection while presenting their personal leadership journey.

This year’s recipient is Aryam Nunez, a student at San Marcos High School, who stood out among her
peers with a compelling presentation about her role model, her career aspirations, and a personal story
of leadership through challenge.

As part of the competition, students created and delivered PowerPoint presentations focused on their
chosen role model, explained why they admired them, and shared the lessons they’ve taken from their
example. They also spoke about their career goals and described a time they navigated a difficult
situation in a leadership role—highlighting the real-world skills the program is designed to nurture.

“This competition allowed students to step into the role of speaker and leader, just like the business
professionals they learned from throughout the program,” said a YLSM facilitator. “Aryam showed
incredible maturity and vision, and we’re proud to recognize her growth.”

The Rising Star Award is one of several ways YLSM helps develop confident, community-minded students
prepared to contribute meaningfully to San Marcos’ future.

For more information about Youth Leadership San Marcos, visit the San Marcos Area Chamber of
Commerce.

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About the San Marcos Area Chamber of Commerce

Since 1903, providing ADVOCACY and CONNECTIONS for businesses to THRIVE. The Chamber’s mission is to improve the economic prosperity and quality of life of its members through leadership, education, and business advocacy. The SMTX Chamber’s vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com or call 512-393-5900.

Advertise your Business in the San Marcos Area Street Map!

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Secure your space today!

The last map of the San Marcos area was produced in 2023. The new map will include newly developed neighborhoods and updates to area businesses and points of interest!

We are producing up to 20,000 high-quality, full-color glossy maps featuring:

  • A user friendly design created to showcase content in every area of the map with larger ad sizes!
  • A detailed street map of the San Marcos Area, Hays County area, and campus map of Texas State University.
  • Points of interest including parks, schools, public buildings, hospitals, shopping centers, and more.
  • A Business Index which will allow those using the map to find the exact location of YOUR ADVERTISED BUSINESS!

The DIGITAL MAP version will be included on the Chamber’s website and a QR code will be on the cover of the printed map. It will be promoted through on-going social media posts to the Chamber’s 8,000+ followers! Each advertised business will have its logo on the online map at their exact location with turn-by-turn directions and back-linked to their website. There is an additional investment to be featured on the digital map.

The map will be found at 50+ distribution points throughout the area including:

  • All new resident & relocation packets
  • City of San Marcos Visitor Center, public library and other civic outlets
  • Approved hotels, real estate offices, retail stores, etc.
  • All advertising businesses
  • And more!

Ad spaces are limited and are sold on a first-come, first-served basis. Schedule your 10 minute appointment today with our advertising representative from Community Matters Inc.

Randy Isenberg • 512-675-4613

randy@communitymattersinc.com

March Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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CHRISTUS Urgent Care

Located at 1430 N I-35 Suite 106, CHRISTUS Urgent Care provides high-quality, convenient healthcare for non-emergency medical needs. Their expert staff is dedicated to offering compassionate care with short wait times, ensuring San Marcos residents have access to exceptional medical services when they need them most.

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Brookedale North

Located at 1720 Old Ranch Road 12, Brookdale San Marcos North celebrated the completion of its renovations, enhancing the comfort and amenities for its residents. As a premier senior living community, Brookdale offers personalized care in a welcoming environment, promoting an active and fulfilling lifestyle for its residents.

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Fine Art & Murals by Michi

Bringing creativity to life, Fine Art & Murals by Michi specializes in custom artwork, large-scale murals, and unique pieces that add character to homes and businesses. Whether you’re looking for a striking mural or a personalized painting, Michi’s artistic talent transforms spaces into masterpieces.

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House Gomez Music & Media

House Gomez Music & Media is offers professional music production and media services. With a passion for music and storytelling, they help anyone bring their visions to life through high-quality audio and visual productions.

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Arden 231 Apartments

Located at 231 Windsor Blvd, Arden 231 Apartments brings modern living to San Marcos with beautifully designed spaces and amenities. This stylish apartment community provides a comfortable and convenient lifestyle for residents looking for a place to call home.

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AirOne Rescue

AirOne Rescue unveiled its new brand, emphasizing its dedication to reliable HVAC services. With a focus on customer satisfaction, their team continues to provide expert heating, cooling, and air quality solutions to the San Marcos community.

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Icon by Kings Korner

Located at 306 N Edward Gary Street, Icon by Kings Korner offers fresh cuts and high-quality barber services in San Marcos.

February Ribbon Cuttings

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Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

Sundance Print Centers

Sundance Print Centers provides high-quality printing solutions for businesses, students, and individuals in San Marcos. From business cards and marketing materials to banners and promotional products, they offer a wide range of services designed to meet diverse printing needs with precision and professionalism.

Hangry Joe’s Hot Chicken & Wings

Hangry Joe’s Hot Chicken & Wings brings a bold and flavorful dining experience to San Marcos. Known for its signature crispy chicken, hand-breaded tenders, and specialty spice levels, this restaurant offers a modern take on a classic favorite, catering to both casual diners and spice enthusiasts.

UPS Store #7907

The newest UPS Store in San Marcos is a one-stop destination for shipping, printing, mailbox rentals, and business services. Designed to support individuals and businesses with their logistical and printing needs, this location provides reliable and efficient solutions to help streamline operations and communications.