Back the Bobcats

2024 spirit week: August 26-30

The San Marcos community takes immense pride in being the home of Texas State University. In the weeks leading up to the 2024 Football season, the San Marcos Chamber will hold this community-wide spirit campaign to encourage local businesses to show support for the University and help welcome to town the thousands of students and visitors who will be circulating before the first Texas State home game!

Local businesses are encouraged to decorate their interiors and exteriors starting in mid-August when school is back in session. Let’s paint the town maroon & gold! If you have a competitive edge, sign up for the Back the Bobcats Decorating Contest and take your spirit to the next level!

There are four categories: Best Exterior, Best Interior, Best Window Signage/Display, and Most Spirited. The Most Spirited category is for businesses that demonstrate Bobcat pride through live displays of cheers, dancing/music, employee attire, and other creative outdoor displays on the day of judging!

Sign up form will become available soon!

2023 Category Winners:

Best Exterior – Gumby’s Pizza

Best Interior – Edward Jones-Thaddeus Watkins

Best Window Signage/Display – Body Shop Movement Studio

Most Spirited – TIED! Edward Jones-Crystal Dixon and KnD’s Boutique

Plus…these Honorable Mentions:

Corridor Title Company
Wonder World Cave & Adventure Park
Coldwell Banker D’Ann Harper Realtors
Amazon SAT2
Matt Patterson Farmers Insurance Agency
Greater Texas Federal Credit Union
Splash Coworking
Ozona Bank


Photos from TXST Athletics. To view more visit this link!

Back the Bobcats resource list:

Download FREE Posters to Decorate your Business!


Where to buy TXST Bobcats merchandise

Texas State Athletics Branding Guidelines

Texas State Promotional Items Guidelines

San Marcos Chamber Decorating Idea Board

Discover Unbeatable Summer Hot Deals from Chamber Members! Explore Now