by Page Michel, San Marcos Area Chamber of Commerce President

In every community across America, and right here in San Marcos, businesses are more than buildings and paychecks. They are lifelines. They sponsor youth teams, donate meals, provide auction items for fundraisers, host job-shadowing students, and give generously to local nonprofits that provide services for our neighbors most in need. They work hard, give back, and show up. Even when economic times are tough.

Yet too often, the online discourse in San Marcos paints a different picture.

Some people have a distorted or incomplete view of what businesses actually do. Online, it’s become common to see “business” used as a negative word, and local businesses called “greedy” or “bad for the community.”  The fact is, businesses are the very ENGINE of the community.

If it wasn’t for jobs at local businesses, or customers buying goods and services, the majority of people would not have livelihoods and could not continue to make a living.

What’s missing from the online statements is the human element. Businesses are owned and managed by people. They are not faceless. They are your neighbors, and they are raising families here too. They’re the people who greet you at the counter, show up with resources after disasters, and quietly sponsor every school field trip and youth tournament.

The challenge is, most business owners don’t have time to attend town halls or city council meetings or comment online. They’re working long hours to meet payroll, keep operations going, and care for their customers.

So when policy decisions are driven by the loudest voices in the room, instead of the most representative ones, the absence of business input can carry real consequences.

This is why we need more positive voices speaking up for local businesses.

Now more than ever, we need people in the community to stand up for business-friendly policies that encourage innovation and opportunity. Why? Because when local businesses thrive, so do local people. Through jobs, sales, internships, donations, and a stronger economy that benefits all residents.

The San Marcos Area Chamber of Commerce works to advocate for policies that support small businesses and protect the entrepreneurial spirit that makes this city vibrant. We do this with input from a diverse and dedicated group of volunteer leaders who serve on our Board of Directors and Ambassadors Club, most of whom are small business owners and managers themselves.

Over 80% of the 600+ members of the Chamber are mom-and-pop businesses with fewer than 20 employees. These are not corporations with out-of-town interests. They represent the cornerstones of our community. And they need champions.

So here’s the ask: Be a positive voice. Speak up when you see business being criticized.

We encourage all local businesses to share ÿour perspectives, speak up about the challenges you face, and use the tools available to connect with civic leaders. The Chamber’s Advocacy Alert at www.SanMarcosTexas.com is one of those tools. Located under the “Business Resources” tab, it’s a 24/7 way to share what’s going on at your business and request support or connections.

Let’s make sure that the positive voices in San Marcos rise above the noise, and that our business community continues to be seen, heard, and valued.

This year’s Shining Stars Under 40 award winners include:

The “SSU40” awards recognize and celebrate the accomplishments of young leaders. These award winners have not only achieved significant success in their fields but have demonstrated a deep commitment to improving the San Marcos community.

This year’s award winners were asked to share about their mentors and advice to other young professionals. Read more about each award recipient below!

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Allison Hardy, Divided Sky Roofing & Solar

Tell us about a mentor who inspired/inspires you in your career. 
A mentor who’s truly inspired me is my husband, John — my best friend and favorite leader. His passion for community and connection is honestly unmatched. He just has this natural way of bringing people together, whether it’s through work, volunteering, or even casual get-togethers with friends. From him, I’ve learned that real collaboration isn’t about dividing up tasks — it’s about making people feel seen, heard, and valued.  John always reminds me to keep relationships strong and never burn bridges. Even when opinions differ, he’s the first to say that people and connections matter more than being “right.” He’s also deeply committed to giving back, especially to nonprofits and our local community. That shared mindset has helped us build so many meaningful friendships and a strong support network we’re incredibly grateful for.

What is a favorite leadership quote of yours?
“You are the average of the five people you spend the most time with.”

What advice would you give another young professional starting out in your field?
The people you hang out with shape your mindset, habits, and success — when you spend time with driven, high-standard people, you naturally start leveling up too. Good friends make a huge difference in your professional journey — they’re the ones who have your back when things get tough, cheer you on when you win, and call you out when you lose focus. They push you to grow past your comfort zone and remind you that real progress happens when you’re willing to stretch yourself. Surround yourself with people who keep you disciplined, help you think bigger, and remind you to stay true to your values. Your environment plays a massive role in who you become. The people around you can either sharpen you or dull your potential, so be intentional about who you let in your circle. Stick with people who make you want to be better — not just for success, but for growth, character, and purpose.

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Josie Falletta, Downtown San Marcos

Tell us about a mentor who inspired/inspires you in your career.
I am continually inspired by Beverly Abell, Downtown Development Manager for the city of Mesquite, TX. Beverly has worked in the field of downtown revitalization for over 30 years, and she is a font of information on any topic related to downtowns. She is a leader in both the state and national Main Street communities, and she never hesitates to share resources or lessons learned.

What is a favorite leadership quote of yours?
“Dreams are the touchstones of our characters.” – Henry David Thoreau

I have had this quote taped to my computer monitor for years. It is a daily reminder to continue to dream big, for myself, for my team, for Downtown, and for our community.

What advice would you give another young professional starting out in your field?
I would encourage anyone starting in the field of downtown revitalization to get out in the community and meet people! This work is not done solo. In fact, it depends heavily on the support of the community, including business owners, property owners, community members, nonprofits, service organizations, volunteers, elected officials, city leaders, other departments, real estate professionals, developers, entrepreneurs, students…the list goes on. Success in this field only happens when community members are empowered to become Downtown champions. That doesn’t happen by sitting in an office, it happens by building meaningful relationships out in the community and inviting others to participate in the revitalization process.

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Richard Lopez, RiverCity Screenprinting & Embroidery

Tell us about a mentor who inspired/inspires you in your career.
Luke Sanders, CEO of RiverCity inspires me. When I got to RiverCity, I was an entry level employee. Over the last 13 years, he has helped train and mold me into a part of the management team. He cares a great deal about his community, and his employees. The fact that so many of them including myself stay around the company so long, is because he is not only a good boss but a leader. 

On a personal note, the biggest inspirations and leaders are the ones that are not afraid to share their faith whether at a local or national level. As a Christian, local leadership like Trevor Atchley (Radical Church) or national Leaders (Charlie Kirk, Mark Driscoll, John Piper) inspire me ultimately through the Gospel of Jesus Christ to be a better person and more Christlike!

What is a favorite leadership quote of yours?
“In baseball and in business, there are three types of people. Those who make it happen, those who watch it happen, and those who wonder what happened.” – Tommy Lasorda

What advice would you give another young professional starting out in your field?
Don’t be afraid to ask questions and learn from those around you, and Network, Network, Network!

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José Lozano, Cude Engineers

Tell us about a mentor who inspired/inspires you in your career.
My dad has always been my mentor, guiding me with a steady example rather than big speeches. He showed me that real progress comes from consistent effort and a willingness to push through difficulty. Watching him work taught me that goals are earned, not given, and that dedication is the clearest path to anything worth having.

What is a favorite leadership quote of yours?
“You miss 100% of the shots you don’t take.” – Wayne Gretzky – Michael Scott

I always think about how it only takes one phone call, one email, or one message to land a project. I’ve sent thousands of emails and made hundreds of calls, and it’s that mindset of taking every shot that has helped us win some of the projects we’re working on today.

What advice would you give another young professional starting out in your field?
If you’re just starting in my field, here’s what I want you to know. Master the basics and take pride in the small tasks because they build the foundation for everything else. Be reliable, follow through, and show up prepared since people notice steadiness more than speed. Ask questions whenever you need to; it shows commitment, not inexperience. Confidence won’t show up first, so take action even when you feel unsure. Most importantly, stay proactive and overcommunicate, because keeping people informed and taking initiative will open doors you didn’t even know were there.

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Kristan Machado, KnD’s Boutique

Tell us about a mentor who inspired/inspires you in your career.
A role model who inspires me every single day is my mother. She has taught me everything I know about business, resilience, and giving back. I truly wouldn’t be where I am today without her constant love and support.

She is the reason KnD’s continues to thrive. While I’m out in the community building relationships and creating new opportunities, she is the backbone of our business, holding everything down with a level of dedication that amazes me.

She isn’t just behind the scenes either. So many of the clothing pieces and accessories in our boutique are handmade by her. She pours her creativity and passion into every item, making our shop feel personal and unique in a way you just don’t find everywhere.

My mom leads by example. She works hard, cares deeply, and always finds a way to make things happen. Watching her has shown me what strong leadership looks like and what it means to build something that matters.

She inspires me to keep growing, keep believing, and keep honoring the community we love. She is my role model, my partner, my biggest cheerleader…and the heart of KnD’s

What is a favorite leadership quote of yours?
“Well-behaved women rarely make history!” A motto and basically my entire business strategy. 

“Well-behaved women rarely make history” is more than a cute line on a wall. It’s a story of a woman who bought a building in downtown San Marcos when others told her to play it safe. It’s a boutique that survived floods, street closures, and a pandemic by refusing to quietly disappear. It’s saying yes to big community roles, yes to partnerships with Texas State and San Marcos High school, yes to dreaming bigger then what anyone expected from a small shop on the square. 

I wasn’t meant to sit still or follow the rules written by anyone else. I’m here to create spaces where other women feel powerful, stylish, seen and supported. It’s about leaving a mark that’s going to be remembered far past the last receipt of the day!!! 

What advice would you give another young professional starting out in your field?
Surround yourself with people who believe in your wild ideas. Ask questions, learn from others, but make sure the final decisions reflect who you are and what you want your brand to stand for.

Nothing will happen overnight. There will be long days, scary risks, and moments where quitting seems easier. Push through. Those tough moments are shaping the strength you’ll need for the big wins.

Be obsessed with your customers. Know what they like, their style, and what makes them feel beautiful. When people feel seen, they become loyal for life.

Most importantly, don’t shrink. People will underestimate you. Let that fuel you. Show up boldly, speak proudly about your goals, and trust that you are worthy of everything you’re working for, and HAVE FUN!!!! 

This field is competitive. That’s what makes it exciting. There is room for you at the table if you build your own chair.

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Justin Pearson, San Marcos BBQ

Tell us about a mentor who inspired/inspires you in your career.
A mentor that inspired me is my Grandfather Floyd Wilhelm, who started Chisholm trail bbq in Lockhart. He was always very hard working and was the best in his business. His ability to be successful and take care of the community was seamless and always inspired me. 

What is a favorite leadership quote of yours?
“Persistence pays off, where there’s a will there is a way!” 

What advice would you give another young professional starting out in your field?
I would love to tell any young business person to learn to be patient, and learn balance between business and personal life. Then, use persistence and create consistency in all your work so that your time can truly be utilized to its best potential. This is the true skill needed. Restaurant world is tough but there are great people that can do it! 

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Special thanks to the 2025 Shining Stars Under 40 Sponsors for supporting Young Professionals in the greater San Marcos area!

Silver Sponsor

Bronze Sponsors

by Page Michel, San Marcos Area Chamber of Commerce President

At the San Marcos Area Chamber of Commerce, we believe that supporting education is one of the most powerful ways to support economic growth and community well-being. That’s why our Chamber’s number one goal is to be a champion for our local public schools and connect the business community with opportunities to help students succeed.

Throughout the year, the Chamber serves as a bridge between schools and the business community. We lead an Education Partners Committee, which brings together leaders from San Marcos CISD, Texas State University, San Marcos Academy, nonprofits, and local employers to collaborate on projects that benefit students, educators, and families. These connections often spark new ideas and high-impact partnerships.

One of our new initiatives is recruiting volunteers for early literacy programs, where local professionals spend time reading with young students to build confidence, vocabulary, and a love of learning. It is the Reading Buddies program, facilitated by Communities In Schools with Program Managers at each campus. The one-on-one time for a student with a caring adult can change a child’s trajectory, and many volunteers say it’s the most rewarding part of their month.

We also recognize the importance of investing in long-term success. Through partnerships with donors and businesses, the Chamber helps coordinate scholarships for graduating seniors, giving them a financial boost as they head to college, trade school, or the workforce.

For families considering San Marcos as their new home, the Chamber produces an online informational hub, RallyfortheRattlers.com, that features school highlights, academic achievements, student activities, and district news. This resource helps newcomers understand the strength of our schools and the pride our community takes in them.

Our Youth Leadership San Marcos program gives high school juniors and seniors a unique experience that broadens their understanding of local government, history, career paths, and community involvement. Each year, a cohort of 15 meets with civic leaders, business owners, healthcare professionals and educators to learn about leadership and how to get involved in the community.

Why do we do all this? Because today’s students are tomorrow’s workforce. If we want to attract and retain employers in San Marcos, we must demonstrate that we are investing in future talent. And that investment happens when the business community gets involved.

Whether it’s reading to a single student, donating to scholarships, or speaking to a group of students about your profession, there are countless ways to help boost the success of San Marcos CISD. Each effort makes an impact and a lasting difference, not only in a student’s life but in the future of our city.

Together, we’re helping shape a brighter future for San Marcos, one student at a time.

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

San Marcos Chrysler Dodge Jeep Ram

Located at 2990 I.H. 35 South, this dealership offers new and certified pre-owned Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles. For three decades, San Marcos Chrysler Dodge Jeep Ram has been serving our community with an outstanding selection of new and pre-owned vehicles, expert service and repairs, and a commitment to helping customers find the perfect fit for their needs.

The Carlson Law Firm

The Carlson Law Firm provides trusted legal support for those facing life-changing events such as car and trucking accidents, premises liability, and more. Their attorneys are committed to standing up for clients, fighting for full compensation, and ensuring their voices are heard.

Bird Dog

Located at 1701 S Interstate 35, Bird Dog is bringing the heat with crispy hand-breaded chicken tenders, loaded gourmet hot dogs, and signature sauces made for dipping and drippin’. Fast, fresh, and full of flavor!

Alto by Centex Homez

Conveniently located off I-35, Alto in San Marcos offers affordable new homes in the area, combining short commutes to Austin and San Antonio with the charm of a welcoming small-town atmosphere. With a variety of affordable floor plans featuring open and flexible living spaces, Alto is designed to fit every lifestyle and provide a high quality of living for families and individuals alike.

Any Lab Test Now

Located at 102 Wonder World Dr. #301, Any Lab Test Now offers physician-approved tests to fit your needs. Since 2009, they’ve been proudly serving the San Marcos community by making healthcare more convenient and affordable. From blood work, vitamin & nutrition panels, drug & alcohol testing, DNA & paternity tests, and so much more. With same-day appointments, walk-in availability, and work-friendly hours, you’ll get the results you need quickly, without the hassle.

J and J Tires

This family-owned and operated tire shop, located at 2605 S I-35 Frontage Rd, is here to keep our community rolling with dependable service. From new and used tires to flat repairs, rotations, 24-hour roadside assistance (Mon–Fri), and free tire pressure checks, J and J Tires has you covered every step of the way.

Victory Chiropractic

Located at 120 Riverwalk Dr. Suite 308 and led by Dr. Eduardo Duran, Victory Chiropractic is a family-focused practice proudly serving San Marcos, Kyle, and Buda. Their mission is to help patients live healthier, pain-free lives through expert spinal and extremity adjustments, non-surgical spinal decompression therapy, and personalized care plans.

by Page Michel, San Marcos Area Chamber of Commerce President

The San Marcos Area Chamber of Commerce is proud to celebrate the success of the 2025 Business Showcase, held on August 28, at the San Marcos Conference Center. With more than 420 attendees and over 90 exhibitors, this year’s event was extra vibrant, highlighting the strength and diversity of the people behind our local business community.

The Business Showcase expo event offered something truly special: face-to-face connections in a world where those opportunities are increasingly rare. Attendees had the chance to meet their neighbors in business, discover new companies they weren’t aware of, and reconnect with familiar faces.

For exhibitors, it was a great platform to promote their services, strengthen relationships, and spark collaborations. Nowhere else in town is a similar opportunity offered.

The energy in the room was proof that San Marcos thrives when people come together in person. Chamber staff and board members were honored that many local elected officials attended the event, taking the time to visit with citizens and hear directly from business owners. Their presence underscored the importance of supporting a business-friendly environment that benefits the entire community.

Adding to the excitement were the spirited performances from the San Marcos High School Rattlers and Diamond Line dancers, who kicked things off with a lively pep rally. At noon, Texas State University Athletics brought even more energy with a “halftime show” including Strutters, Cheer, Boko, President Kelly Damphousse, Athletics Director Don Coryell, and Assistant Coach David Bailiff. With football season just beginning, they reminded everyone of the Bobcat pride and enthusiasm that make our community so unique.

We are deeply grateful to both of these groups for infusing the Business Showcase with energy and school spirit.

As an additional positive impact of the event, in lieu of an admission fee, attendees brought in over 417 pounds of non-perishable food donations for the Hays County Food Bank and over $1,075 in cash donations!

Special thanks go to the San Marcos Daily Record for serving as the official Media Partner of the Business Showcase. Their support in informing the community and helping to promote this event played a vital role in generating attendance and donations for the Food Bank.

What makes the Chamber’s Business Showcase a must-attend event is its ability to provide person-to-person communication…the genuine, meaningful conversations that are getting scarce in today’s digital world. These exchanges not only open doors for businesses but also strengthen the sense of community that defines San Marcos.

The Chamber thanks all who participated — the sponsors, exhibitors, volunteers, and attendees — for making this year’s event a tremendous success. It is through these gatherings that we highlight the value of connection, community, and collaboration.

This Fall, the Chamber is hosting several more events that will build on this momentum and continue to provide opportunities for businesses and residents to come together, learn, grow, and celebrate what makes San Marcos an excellent place to live and do business.

Visit the Online Calendar at www.SanMarcosTexas.com to see what’s ahead and get involved. Or call the Chamber staff at 512-393-5900 Monday through Friday.