The San Marcos Area Chamber of Commerce is proud to announce the six outstanding young professionals selected as recipients of the Shining Stars Under 40 (SSU40) awards. These individuals have shown exceptional dedication to their professions and made significant contributions to the San Marcos community.
The 2025 San Marcos Shining Stars Under 40 award winners are:
- Allison Hardy, Divided Sky Roofing & Solar
- Richard Lopez, RiverCity Screenprinting & Embroidery
- Jose Lozano, Cude Engineers
- Josie Falletta, Downtown San Marcos
- Kristan Machado, KnD’s Boutique
- Justin Pearson, San Marcos BBQ
Presented annually by the San Marcos Area Chamber of Commerce, the Shining Stars Under 40 awards honor emerging leaders who exemplify professional excellence, community involvement, and leadership in the greater San Marcos area.
“We are so proud to celebrate this year’s Shining Stars,” said Page Michel, President & CEO of the San Marcos Area Chamber of Commerce. “Each of these young professionals contributes to making San Marcos a vibrant and thriving community. Their leadership, innovation, and dedication reflect the best of what our city has to offer.”
The honorees will be recognized at the Chamber’s Annual Dinner & Awards Gala on Thursday, November 13, at the San Marcos Conference Center at Embassy Suites. The event will bring together business and community leaders to celebrate the accomplishments and impact of these exceptional young professionals.
The Chamber extends its appreciation to the 2025 Shining Stars Under 40 sponsors: Cude Engineers, Frost Bank, McNabb & Co. Real Estate Services, RiverCity Screenprinting & Embroidery, Texas Regional Bank, and San Marcos BBQ. Photos and profiles of this year’s honorees will be shared on the Chamber’s social media and website in the coming weeks.
For media inquiries or additional information, please contact Communications and PR Manager Joanne Ortega at joanne@sanmarcostexas.com or call (512) 393-5900.
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About the San Marcos Area Chamber of Commerce
Founded in 1903, the Mission of the Chamber is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s Vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.





