February Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

Sundance Print Centers

Sundance Print Centers provides high-quality printing solutions for businesses, students, and individuals in San Marcos. From business cards and marketing materials to banners and promotional products, they offer a wide range of services designed to meet diverse printing needs with precision and professionalism.

Hangry Joe’s Hot Chicken & Wings

Hangry Joe’s Hot Chicken & Wings brings a bold and flavorful dining experience to San Marcos. Known for its signature crispy chicken, hand-breaded tenders, and specialty spice levels, this restaurant offers a modern take on a classic favorite, catering to both casual diners and spice enthusiasts.

UPS Store #7907

The newest UPS Store in San Marcos is a one-stop destination for shipping, printing, mailbox rentals, and business services. Designed to support individuals and businesses with their logistical and printing needs, this location provides reliable and efficient solutions to help streamline operations and communications.

2025 Infrastructure Summit: Key Takeaways & Resources

Thank you for joining us at the 2025 Infrastructure Summit, where industry leaders shared critical insights on water management, energy resilience, and sustainable growth in Central Texas. We appreciate the support of our partners, sponsors, and attendees who made this event a success.

Below, you’ll find presentation slides from our keynote speaker, Phil Wilson, along with a special video from our Leadership Lab session with Guadalupe-Blanco River Authority (GBRA). These resources provide valuable perspectives on the challenges and opportunities shaping our region’s future.

View the Keynote Speaker Slides:
Presentation by Phil Wilson, Lower Colorado River Authority General Manager

Watch the Leadership Lab Video:
Session with Lauren Willis, Director of Government & Community Affairs at GBRA

We hope these materials serve as a helpful reference, and we look forward to continuing the conversation on infrastructure and economic growth in Central Texas.

January Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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May Energy Solutions

Dedicated to providing sustainable and efficient energy solutions, May Energy Solutions is helping businesses and residents lower their environmental impact and energy costs. Their innovative services are lighting the way toward a greener future in San Marcos!

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Books-A-Million

Books-A-Million has arrived at the San Marcos Premium Outlets, offering an extensive selection of books, gifts, and more. This new destination is perfect for readers of all ages looking to discover their next favorite story.

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University Federal Credit Union Branch at Texas State University

The new UFCU branch on the Texas State University campus is here to provide personalized financial services to students, faculty, and the local community. With a focus on member education and empowerment, UFCU is committed to fostering financial success.

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Nothing Bundt Cakes

Nothing Bundt Cakes has brought their signature bundt cakes to San Marcos, offering a variety of flavors and sizes perfect for any celebration or dessert craving.

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Manz Real Estate Group

The Manz Real Estate Group is a full-service real estate team passionate about helping clients find their dream homes and properties. Their expertise and dedication to customer service make them a valuable addition to the San Marcos business community.

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Club Pilates

Club Pilates is now open, offering a wide range of classes tailored to all skill levels. Whether you’re a beginner or a seasoned pro, this studio is designed to help you strengthen and align your body.

December Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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FLATZ 512

This modern apartment complex offers comfortable and stylish living spaces with amenities designed to meet the needs of today’s residents. FLATZ 512 Apartments provide a community-centered atmosphere that makes coming home a pleasure.

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The Old mill Properties

A century of history and dedication deserves recognition! Old Mill Properties marked their 100th Anniversary, celebrating their enduring contributions to San Marcos. This milestone honors their legacy as a cornerstone of our community.

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Generational wealth Train

Dedicated to financial literacy and empowerment, Generational Wealth Train offers resources and education to help individuals and families build and sustain wealth. Their mission is to create lasting financial freedom for all.

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Gentiva Hospice-San Marcos

Providing compassionate end-of-life care, Gentiva Hospice serves patients and families with dignity, support, and expert medical attention. Their team is committed to creating a peaceful and caring environment.

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Stump Slayer

Say goodbye to unwanted stumps with Stump Slayer’s efficient and professional stump grinding services. Whether it’s residential or commercial, Stump Slayer is dedicated to keeping your outdoor spaces pristine.

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Pyland Ranch

A new addition to the San Marcos housing scene, Pyland Ranch Apartments at La Cima blend comfort and convenience. With beautiful living spaces and community-focused amenities, this property offers a welcoming place to call home.

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Whataburger unit #178

Congratulations to Whataburger #178 for becoming the first Whataburger location to achieve $9 million in sales in a single year! Led by Sergio and his incredible team, the restaurant hosted a special celebration ceremony to thank the San Marcos community for their unwavering support. This remarkable milestone showcases the impact of loyal customers and a dedicated team.

2023-2024 Annual Report

The San Marcos Area Chamber of Commerce is proud to present our 2024 Annual Report: a comprehensive look at the impact, growth, and accomplishments of the past year. Inside, you’ll find highlights from signature events, updates on key initiatives, and a breakdown of the numbers that reflect our collective success.

This report celebrates the dedication of our members, the strength of our partnerships, and the momentum we’ve built together. From ribbon cuttings to workforce development, and from leadership programs to community engagement, 2024 was a year of meaningful progress.

We invite you to explore the report and see how the Chamber continues to advance our mission of strengthening the San Marcos business community.

Click below to view the full report and celebrate the year with us.

San Marcos Area Chamber and Hays Caldwell Economic Development Partnership Announce Speakers for 2025 Infrastructure Summit

[December 20, 2024] The San Marcos Area Chamber of Commerce and the Hays Caldwell Economic Development Partnership are proud to announce the 2025 “Infrastructure Summit: Navigating Water and Energy Challenges.” The business luncheon set for Thursday, February 13, from 11:00 a.m. to 1:00 p.m. at Texas Old Town venue in Kyle, TX.

This highly anticipated event will bring together an audience of industry leaders and decision-makers to explore the pressing challenges and opportunities surrounding water management, energy resilience, and sustainable growth in Central Texas.

The Chamber and Hays Caldwell EDP are thrilled to announce the keynote speaker will be Phil Wilson, CEO of the Lower Colorado River Authority. Wilson brings a wealth of experience, having served as Executive Director of the Texas Department of Transportation and as Texas’ 106th Secretary of State under Governor Rick Perry. With an extensive background in infrastructure, energy, and public service leadership, Wilson’s insights promise to guide the conversation on sustainable growth and resource
management in the region.

In addition to Wilson’s keynote, attendees will hear from other distinguished speakers, including Robert Puente, CEO of the San Antonio Water System, and Darrell Nichols, Deputy General Manager of the Guadalupe-Blanco River Authority. Discussions will be moderated by Will Conley of American Structurepoint, former CAMPO Chair and Hays County Commissioner. They will address strategies for water management, energy resilience, and fostering sustainable development to meet the demands of
Central Texas’ rapid growth.

These leaders will participate in an engaging panel discussion to share real-world perspectives on water and energy challenges while addressing the vital role infrastructure plays in regional growth and sustainability.

“This Summit is an unparalleled opportunity for community leaders, industry professionals, and stakeholders to come together and explore actionable solutions for the challenges impacting our region,” said Page Michel, President & CEO of the San Marcos Area Chamber of Commerce.

Don’t miss this chance to engage with Central Texas’ top minds in water and energy infrastructure. Secure your reservation today, as seating is limited. For tickets and table reservations, visit bit.ly/InfrastructureSummit or contact the Chamber at chamber@sanmarcostexas.com.

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November Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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Kaizen Jiu Jitsu (New Location)

Now located at 215 E. Hutchinson Street Ste B, Kaizen Jiu Jitsu continues to empower individuals through martial arts, offering a new state-of-the-art facility. Their commitment to discipline, fitness, and community shines in this larger space, perfect for students of all levels.

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Centro35

This modern co-working and event space is designed to inspire productivity and collaboration. With sleek amenities and a central location, Centro35 provides a professional yet welcoming environment for businesses and creatives.

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Little Leaders Childcare Center

Fostering the next generation, Little Leaders Childcare Center offers a nurturing and educational environment for young children. Their team is dedicated to providing top-quality care and programs that inspire curiosity and growth.

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Abundant Life Christian Church

A beacon of faith and fellowship, Abundant Life Christian Church has expanded its presence to enrich the lives of its congregation and the wider community. Their new facility is a hub for worship, learning, and service.

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Southern Star Events

Perfect for celebrations big and small, Southern Star Events provides a picturesque venue and exceptional service. Whether it’s a wedding, corporate event, or party, they make every gathering unforgettable.

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RIZZ Pies & Coffee

Combining comfort food with cozy vibes, RIZZ Pies & Coffee offers delicious handmade pies paired with expertly brewed coffee. It’s the perfect spot to grab a treat and enjoy a warm, inviting atmosphere.

2024 Shining Stars Under 40 Award Receipients

This year’s Shining Stars Under 40 award winners include:

  • Sheila Beck, AirOne Heating & Air Conditioning
  • Cassidy Berenato, Texas Aviation Partners
  • Jessica James, Texas State University-School of Journalism & Mass Communications
  • Mike Kamerlander, Hays Caldwell Economic Development Partnership
  • Katy Scruton, 3Z Realty and 3Z Property Management
  • Thaddeus Watkins, Edward Jones

The “SSU40” awards recognize and celebrate the accomplishments of young leaders. These award winners have not only achieved significant success in their fields but have demonstrated a deep commitment to improving the San Marcos community.

This year’s award winners were asked to share about their mentors and advice to other young professionals. Read more about each award recipient below!


Sheila Beck, AirOne Heating & Air Conditioning

Tell us about a mentor who inspired/inspires you in your career. 
A couple of key people have been inspirational. Michelle Mehrens, owner of River’s Wanted Photography, was at our ribbon cutting 10 years ago and I was inspired to become a Chamber Ambassador after meeting her. She is known as an active part of our community and has offered support over the past 10 years. Allison and John Hardy, owners of Divided Sky Roofing & Solar, have inspired us to take a more active role with local non-profit organizations in our community.

What is a favorite leadership quote of yours?
“When life seems hard, the courageous do not lie down and accept defeat; instead, they are all the more determined to struggle for a better future.” – Queen Elizabeth II


Cassidy Berenato, Texas Aviation Partners

Tell us about a mentor who inspired/inspires you in your career.
Jim Wimberly has been my mentor for over 15 years and has single-handedly shaped my career. Jim doesn’t just know everything about aviation — he is an expert on leadership. I was fresh out of college when I started working with him and I don’t take for granted the lessons he’s taught me on how to build relationships, create a company culture that balances work and home life, and how to slow down and think through problems. Most importantly, he makes coming to work fun!

What is a favorite leadership quote of yours?
“You’re going to be criticized no matter what, so why don’t you just do the right thing?” – Unknown

What advice would you give another young professional starting out in your field?
Don’t be afraid to ask questions or say “I don’t know, but I can find out”! Airport Management requires a person to know a little bit about a lot of things. You’re basically running a small city within a city…except with more federal regulations. A single day can include troubleshooting runway lights, negotiating a lease, overseeing a construction project, and interfacing with the FAA on a potential airspace obstruction in the next town over! Building relationships with trusted experts in a wide range of fields is imperative.


Jessica James, Texas State University

Tell us about a mentor who inspired/inspires you in your career.
I moved to Texas in 2013 with a carload of my most basic possessions and not a friend or family member within 1,300 miles. At the time, I was a graduate assistant at Texas State in the School of Journalism and Mass Communication. I was a young instructor with no idea how to teach or handle myself in a classroom. I met Texas State journalism professor Kym Fox, who is now my colleague, after being assigned a graduate assistantship under her supervision. Over the years, Kym became integral in my success, providing opportunities for career development and support that broadened my employability at the university. She became a mentor, a mother figure and a role model who I now call a friend. Kym even helped me through a tough time in the winter of 2022. Her empathy and understanding allowed me to come back to the university with a clear conscious and a renewed sense of self. She’s a nurturer and a shining example of what a compassionate leader should be. While she might not be aware of her gifts, she unconsciously groomed me into the leader I am today. I hold her in my highest, most loving regards. I owe a great deal of my success to Kym Fox and the School of Journalism and Mass Communication.

What is a favorite leadership quote of yours?
“This is the real secret of life – To be completely engaged with what you are doing in the here and now. And instead of calling it work; realize it is play.” – Alan Watts – philosophical entertainer  

What advice would you give another young professional starting out in your field?
Being the best isn’t as important as being reliable. News changes every day, and with that consideration, reporters who thrive in this profession know how to complete what they set out to accomplish –– and do it with purpose. In my opinion, journalism is a civil service, a selfless career where you combine collective elements of humanity with a keen eye and an eloquent prose to create a story that speaks to a higher calling. Your pen is a wand, a masterful tool that can create magic, instilling momentum into your community for meaningful change.  Find opportunities where you can infuse your journalism with community service through volunteering. Being a part of your own story will broaden your perspective, using your observations and awareness to craft a story that will become the first iteration of recorded history. Your agency lies within your stamina to keep going even when it feels useless, and ability to look past high salaries when those around call you crazy for being a journalist. It truly is one of the most rewarding professions a person can hold.


Mike Kamerlander, Hays Caldwell Economic Development Partnership

Tell us about a mentor who inspired/inspires you in your career.
I have been fortunate to have multiple mentors that have inspired my career both in economic development and leadership.  I could write quite a bit on each of them but having to choose just one, I must choose Adriana Cruz as the mentor who has had the biggest impact on my career. Adriana used to hold the position I currently have and while I worked for her, she showed me how to be an effective economic developer and tireless leader. During my 6 years at GSMP with her, I saw as she went after every project with the same zeal and competitiveness every day. She promoted the San Marcos region around the world with integrity and true belief in what she was selling: that this place is special. She read situations and did what she thought was in the best interest of regional economic development goals even if it wasn’t the most popular choice. While other mentors have imparted different lessons in leadership and patience, Adriana’s willingness to show what hard work and genuine beliefs can do for personal and organizational success has been, and continues to be, the most impactful lessons I have learned during my career as an economic developer.

What is a favorite leadership quote of yours?
“The measure of a leader is not the number of people who serve him, but the number of people he serves.” – John C. Maxwell

What advice would you give another young professional starting out in your field?
Leadership and learning are constant processes and go hand in hand.  Never think you are the smartest in the room and always be open to learning more. The best people in their respective fields are those that learn constantly by reading and listening to others. Be open to new ideas and new perspectives. Then draw on your own experiences and empower your team to reach new heights.


Katy Scruton, 3Z Realty and 3Z Property Management

Tell us about a mentor who inspired/inspires you in your career.
My parents are my greatest mentors and a constant source of inspiration. When I was six, they took a leap of faith, moving our family from England to the United States to start a business in the maritime industry after my father’s career in the British Merchant Navy. What began as a dream grew into a global company, ultimately selling to a major firm. Despite my father’s success, he always treated his employees with respect and empowered them as decision-makers, showing me that true success is built on both vision and integrity. My mother, with her kindness and encouragement, taught me that no dream is too big or idea too bold, shaping my belief that anything is possible with hard work and heart.

What is a favorite leadership quote of yours?
“Success is not the key to happiness, happiness is the key to success. If you love what you are doing, you will be successful.” Albert Schweitzer

What advice would you give another young professional starting out in your field?
My advice for young professionals entering this field is to believe in yourself. If you truly believe in your vision and work tirelessly for it—with faith and persistence—success will follow. Remember to take moments to breathe and recharge, and always treat others with respect, staying humble, honest, and kind. Education is key, so invest in learning and join organizations that foster growth. Surround yourself with people who challenge and inspire you, and don’t be afraid to take risks or ask questions. Be authentically yourself, and on those inevitable rainy days, show yourself kindness and patience. And don’t forget to enjoy the journey—have fun along the way! Lead with Love.


Thaddeus Watkins, Edward Jones

Tell us about a mentor who inspired/inspires you in your career.
Jerrold McMillian has been someone who has mentored me from the beginning of my career. When I was first starting out, he trusted me to service his clients as he prepared for retirement. During our training and time together, I could see how deeply he cared for every single one of his clients. In the beginning I was worried because he left big shoes to fill. I would call him almost every other day and he would always remind me that “I picked you for a reason.” Five years later I still call him from time to time to get advice or ask how he would’ve handled a situation. Jerrold will never understand how much his belief in me and the time we spent and continue to spend together has changed my life.

What is a favorite leadership quote of yours?
My top 2 quotes about leadership are “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” – John Quincy Adams and “None of us can do everything, but all of us can do something.” – Anonymous

What advice would you give another young professional starting out in your field?
The advice I would give to another young professional starting in my career is find a mentor. Success is a copycat business, do not waste time trying to reinvent the wheel. If there is someone you look up to and admire the way the run their business, see if they will be willing to meet with you regularly. Most successful people do not mind sharing their secrets, usually we are too nervous to ask, or we think they may be too busy.


Special thanks to 2024 SSU40 Sponsor, Frost Bank, for supporting Young Professionals in the greater San Marcos area!

October Ribbon Cuttings

Our ribbon-cutting events are vibrant occasions that highlight the diverse and innovative enterprises contributing to the thriving economy of San Marcos. The Chamber is thrilled to welcome new businesses, new locations, and dedicated service providers to our community. Here’s a look at each of the businesses we celebrated this month:

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MedPark Hearing Center

MedPark Hearing Center is dedicated to helping clients achieve better hearing health. They offer personalized assessments and a wide range of hearing solutions to improve quality of life for patients of all ages.

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Serene Serenity Massage Spa

Focused on relaxation and rejuvenation, Serene Serenity Massage Spa offers a tranquil space where clients can enjoy customized massages and holistic wellness services.

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UpRoot Cocktail Bar

Bringing a fresh approach to the San Marcos nightlife, UpRoot Cocktail Bar combines innovative cocktails with a warm, welcoming ambiance. Their carefully crafted drinks make it a perfect spot for both intimate gatherings and nights out with friends.

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Valentino’s Pizza

A beloved spot for pizza lovers, Valentino’s Pizza offers classic pies with a twist, using fresh ingredients and original recipes. It’s a go-to for locals looking for quality pizza in a cozy, laid-back atmosphere.

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Austin Skin

Known for high-quality dermatology care, Austin Skin provides a variety of skincare services, from cosmetic treatments to medical dermatology. Their expert staff focuses on providing tailored solutions for healthy, beautiful skin.

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Benjamin Franklin Plumbing of San Marcos

With a reputation for reliability and top-notch service, Benjamin Franklin Plumbing is a welcome addition to the San Marcos community. They’re ready to tackle any plumbing needs, with a commitment to quality work and customer satisfaction.

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3 Kings Barber

Offering more than just a haircut, 3 Kings Barber is a stylish and community-focused barbershop where clients can unwind and leave looking their best – with skilled barbers and a welcoming atmosphere.

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The San Market

The San Market is a unique destination featuring locally crafted goods, specialty foods, and artisan items. It’s the perfect place to find something special, support local creators, and enjoy a vibrant shopping experience.

Baskin-Robbins

Baskin-Robbins has joined the San Marcos community, serving up their signature variety of ice cream flavors. It’s an exciting addition for families and ice cream enthusiasts looking for a sweet treat.

San Marcos Area Chamber announces 2024 Shining Stars Under 40 award winners

[October 30, 2024] –The San Marcos Area Chamber is proud to unveil the six exceptional young professionals who have been selected as recipients of the prestigious Shining Stars Under 40 (SSU40) award. These six individuals have demonstrated remarkable dedication to their professions and a commitment to serving the San Marcos community.

The 2024 San Marcos Shining Stars Under 40 award winners are:
● Sheila Beck, AirOne Heating and Air Conditioning
● Cassidy Berenato, Texas Aviation Partners
● Jessica James, Texas State University
● Mike Kamerlander, Hays Caldwell Economic Development Partnership
● Katy Scruton, 3Z Realty
● Thaddeus Watkins, Edward Jones

The SSU40 award, presented by the San Marcos Area Chamber of Commerce, aims to recognize and celebrate the accomplishments of young leaders. These awardees have not only achieved significant success in their respective fields but have also demonstrated a deep commitment to improving the San Marcos community.

“We are thrilled to honor these outstanding young professionals who embody the spirit of service and professionalism that makes San Marcos a great place to live,” said Page Michel, President & CEO of the San Marcos Area Chamber of Commerce. “Their accomplishments are an inspiration to all, and they represent the future of our community.”

The honorees will be celebrated at the San Marcos Area Chamber‘s Annual Dinner & Awards Gala to be held on Thursday, November 21 at the San Marcos Conference Center at Embassy Suites. This prestigious event will bring together local business leaders, community members, and the award winners’ families to celebrate the achievements and contributions of these exceptional young professionals. Details about and photos of these award winners will be featured on Chamber social media in the coming weeks.

For media inquiries or additional information, please contact Communications and PR Manager Joanne Ortega at joanne@sanmarcostexas.com or call (512) 393-5900.

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About the San Marcos Area Chamber of Commerce

Founded in 1903, the Mission of the Chamber is to improve the economic prosperity and quality of life of its members through leadership, education and business advocacy. The Chamber’s Vision is to be the leading membership organization that collaborates with stakeholders to develop an environment where businesses thrive, leadership is encouraged, students excel, housing is ample and attainable, all members are active, and quality of life is a priority. More Chamber information is available at SanMarcosTexas.com.